Baseball Hall of Famer Reggie Jackson Throws His Support Behind Firefighter Brand

@@img1NORWALK, CT – November 2005 – During his twenty-one major league baseball seasons, hall of famer Reggie Jackson was renowned for performing in the clutch, earning the immortal nickname “Mr. October” for his unparalleled performances in crucial World Series play. It is fitting then, that the baseball legend is throwing his support behind Firefighter Brand EMS HYDRO, the new performance drink designed to hydrate, energize and revitalize America’s most revered clutch athletes, firefighters!

On Wednesday, October 16, 2005, Reggie will join the Firefighter Brand Team in Booth 6819 at NACS to autograph special edition EMS HYDRO bottles bearing his image. The special edition bottle features a photo of the baseball great in full firefighter turnout gear – boots, pants, and red suspenders; clutching a fireman’s axe in his left hand and a leather helmet in his right.

“Reggie personifies our brand completely,” said Bruce Burke, president and CEO of Firefighter Beverages, the new beverage company started by firefighters to produce premium performance products for extreme conditions, and support firefighter causes nationwide. “Firefighter EMS Fuel and Energy performance beverages are the next generation in sports drinks. We built our products to deliver peak performance for the industrial athletes that work and live active lives outside of sports.”

EMS HYDRO provides fast hydration, and energy, including a complete vitamin package, L-Arginine, L-Carnitine and L-Glutamine to enhance performance. Firefighter Brand EMS is the official Fuel of the Firefighter Combat Challenge international speed and endurance competition and the preferred performance drink of the Wildland Firefighter Foundation.

In addition to being featured on the first “Collector’s Edition” bottle of EMS HYDRO, Reggie will play a role in helping to identify and promote the various causes that the brand supports. Twenty-five percent of Firefighter Brand’s annual net profits are donated to support such firefighter causes as fire safety and prevention, burn centers, firefighter training and education, scholarships, and widows and orphans funds.

“This is one of the most intriguing and important business enterprises that I’ve ever been involved with,” said Jackson. “I have been a fan of firefighters and emergency service professionals all my life, and I look forward to helping Firefighter Brand however I can. Call me the straw that stirs the EMS HYDRO ENERGY drink!”

WHO: Baseball Hall of Famer, Reggie Jackson
WHEN: 12:00pm – 5:00pm Wednesday, October 16, 2005
WHERE: Booth No. 6819 at NACS 2005, Las Vegas Convention Center, Las Vegas, Nevada

For more information please contact:
203-847-9110 x110 (office)
203-218-1187 (mobile)