A First for Prune Juice – Hybrid Delivers 25% More Fiber With 65% Less Sugar

@@img1SPARTA, MI Jan 2006 – Prune juice, frequently enjoyed for its role in aiding digestion, and more recently for its high level of antioxidants, is often dismissed by sugar-conscious consumers because of its high natural sugar content. But the juice gets a makeover with the introduction of Old Orchard Brands’ Healthy Balance Prune juice cocktail — the first-ever reduced sugar, calcium enriched, and fiber enhanced prune juice.

Each 8-ounce serving of Old Orchard Brands Healthy Balance Prune juice cocktail has 65 percent less sugar and 25 percent more fiber than the leading brand of 100 percent prune juice. In addition, it is the only prune juice fortified with calcium, providing 10 percent of the body’s daily calcium with each 8-ounce serving. Moreover, orange juice drinkers will be pleased to find their glass contains 130 percent of the daily requirement of vitamin C, without the acidity of citrus based juices.

Old Orchard Brands recognizes that many consumers drink prune juice solely for the health benefit, with flavor being a secondary consideration. The issue of taste is addressed by removing the pulpy consistency that is often associated with the 100 percent juice version. “A majority of consumers are drinking prune juice for the health benefits, not necessarily because they enjoy the taste,” said Mark Saur, founder of Old Orchard Brands. “Our new Healthy Balance Prune juice cocktail is lighter, crisper and more refreshing than typical 100 percent prune juice, yet offers a greater amount of fiber and 65 percent less sugar, calories and carbohydrates.”

Old Orchard Brands Healthy Balance Prune juice joins the successful line of Healthy Balance fruit juice cocktails that currently includes 10 other flavors: Cranberry, Cranberry Raspberry, White Cranberry, Cranberry Grape, Apple, Apple Kiwi Strawberry, Apple Cranberry, Apple Raspberry, Grape and Ruby Red Grapefruit.

All of the Healthy Balance fruit juice cocktails have 75 percent less sugar, carbohydrates and calories compared to similar fruit juice products of the same variety. They contain 20 to 27 percent juice, are preservative free and sweetened using Splenda(R) no-calorie sweetener.

In the short time since its introduction in January, 2005, Old Orchard Brands Healthy Balance line of fruit juice cocktails has become the industry’s fastest growing line of reduced-sugar fruit juice cocktails. The line currently accounts for nearly 20 percent of the company’s sales.

About Old Orchard Brands
Sparta, Mich.-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. Established in 1985, the privately held company offers consumers 25 frozen concentrate flavors and 46 bottled varieties in a range of 100 percent fruit juices and blends, fruit juice cocktails and low-carbohydrate fruit juice cocktails.

Old Orchard Brands has recently partnered with the Juvenile Diabetes Research Foundation (JDRF) to provide its Healthy Balance fruit juice cocktail as an official juice for the JDRF. A portion of all proceeds from Healthy Balance sales will go towards funding diabetes research. For more about Old Orchard, visit http://www.oldorchardjuice.com/ .

CONTACT: Matt Jackson of Lambert, Edwards & Associates, +1-616-233-0500,
mjackson@lambert-edwards.com, for Old Orchard Brands; or Kevin Miller of Old Orchard Brands, +1-616-887-1745, ext. 3231, kmiller@oldorchardbrands.com