CHICAGO – March 16, 2006 – The International Dairy Foods Association (IDFA) announced today that it has awarded Chicago-based Tampico Beverages with two top honors for the company’s outstanding ethnic marketing programs. The IDFA’s annual “Achieving Excellence Awards” competition honors the finest advertising, promotions and marketing minds in the dairy industry. Competing amongst more than 200 submitted entries, Tampico Beverages won awards in two major categories including Best Ethnic Marketing Campaign and Best Ethnic Marketing Piece.
“We are so honored to have received recognition from the IDFA for our exceptional ethnic marketing efforts,” said Richard Ross, Vice President of Marketing, Tampico Beverages. “For years, Tampico Beverages has been a leading Latin brand throughout the U.S., the Caribbean and Central and South America. Using our award winning marketing skills we will continue to connect with our core Hispanic consumers as well as reach out to new consumers on the road to successfully building a broader beverage company.”
All IDFA award finalists will be recognized at an awards luncheon held in Las Vegas later today. The IDFA represents more than 500 dairy food manufacturers, marketers, distributors and industry suppliers across the United States and Canada, and in 20 other countries.
About Tampico Beverages
Privately held Tampico Beverages is headquartered at 3106 North Campbell Avenue, Chicago, Illinois 60618. Tampico is one of the world’s leading manufacturers and marketers of high quality, value-added beverage concentrates, sold under the names Tampico Fruit PunchesT, Tampico PlusT, and Tampico Flavored Water Beverages. Tampico is the number one selling brand of refrigerated juice drinks in the U.S. (AC Nielsen, Grocery 2MM+, 52 week data ending June 11, 2005) and is also the highest Hispanic-indexing non-alcoholic, non-carbonated beverage in the U.S. (Spectra 2005). Tampico Beverages are sold in grocery chains and independent retailers nationally and in more than 50 countries worldwide. For more information on the company’s products, please visit www.tampico.com.