Fuze Beverage to Launch ‘Vitalize’ – a Healthy New Product Line


ENGLEWOOD CLIFFS, NJ, May 2006 – Looking good comes from feeling good and Fuze Beverage, LLC of Englewood Cliffs, NJ is introducing a new line of Vitalize non-carbonated beverages that are designed to generate inner strength and nourish your body with natural goodness while it provides a shield of protection against the rigors of an active lifestyle.

According to Lance Collins, founder and CEO, Fuze Vitalize will Re-Fuel, Re-Build and Replenish your body with an excellent source of carbohydrates, antioxidants and electrolytes.

. Re-Fuel – The body needs the optimal amount of carbohydrates to give working muscles the energy they need to operate at peak performance after prolonged physical activity. Carbs also help to fight fatigue allowing the body to go stronger longer. Crystalline Fructose in Vitalize is the carbohydrate source.

. Re-Build – Muscle damage is a natural consequence of exercise. Most forms of training will increase oxidative stress and free radical production. Fortunately, our bodies are able to naturally ward off the damage from free radicals by consuming antioxidant enzymes. Vitamins A, C and E in Vitalize are the antioxidant source.

. Replenish – Hydration is critical to active individuals and athletes. Water has no flavor, so it’s challenging for active people to drink enough to stay hydrated. Water does not replace badly needed lost minerals (electrolytes). Water also turns off the body’s thirst mechanism before hydration is complete. Potassium, Magnesium and Sodium in Vitalize are the electrolyte source.
Fuze Vitalize is available in 18 oz. glass bottles in three refreshing and exciting flavors that include Blackberry Grape, Orange Mango and Fruit Punch. The MSRP is $1.49 and the product will ship starting May 2006.

Vitalize is fortified with electrolytes to defend against dehydration and antioxidant-rich vitamins to help recover from cell damage. It has three vitamins, including A, C and E, and contains five percent juice. (Vitalize contains 100% of the Recommended Dietary Allowances (RDA) of Vitamin A, C and E plus bone building calcium and contains no aspartame.)

One of every five calories in the American diet is liquid and the nation’s single biggest “food” is soda, which is often cited as one of the leading causes of obesity in the country. But, according to Collins, “Help is one the way.” Collins sites an industry report indicating that sales of carbonated soft drinks across retail, vending and fountain channels fell last year for the first time in 20 years. Research has shown that carbonated soft drinks continue to lose their appeal as consumers are cutting back on sugar, drink more water and are watching calories. Many schools are eliminating sugary sodas from their vending machines.

“Fuze is responding to the ever evolving consumer by creating products that have superior taste, significant amount of vitamins, real juice content, lower calories, lower carbohydrates, variety and unparalleled packaging,” said Collins. He added that Fuze is proud of the fact that each label lays down the quantities and the benefits of each vitamin, antioxidant and mineral “infuzed” in each bottle and that Fuze never uses high fructose corn syrup in their products. “Fuze educates the consumer on the benefits of what they are drinking in order to ensure a healthy lifestyle,” Collins concluded.

Since 2001, Fuze Beverage, LLC of Englewood Cliffs, NJ, has been rocking the beverage industry by introducing non-carbonated drinks that are “infuzed” with real health benefits and antioxidants without using high fructose corn syrup. With more than 90 employees and over 350 distributors across all of North America and the Caribbean, Fuze is making sure that supermarkets and convenience stores are stocked with the Fuze lines that include: Slenderize, Refresh, Green, White and Oolong teas and the new Vitalize line. Fuze is available nationwide and can be found in: Acme, Albertsons, Circle K, Costco, Giant, Hannaford, Holiday Stationstores, Jewel, King Soopers, Kroger, Kum & Go, T/A Travel Centers of America, Publix, QFC, Safeway, Sav-On, Sheetz, ShopRite, The Fresh Market, Tops, Whole Foods and other fine stores. Visit www.drinkfuze.com for more information and your local market to get the great taste of Fuze to help you “Look Good and Feel Good.”


. Vitamin A is an antioxidant essential for vision, growth, healthy skin and reproduction. It helps reinforce resistance to colds, influenza and infections of the kidneys, bladder and lungs.

. Vitamin C is an antioxidant essential for vision, growth and healthy skin. It is also known to promote healing.

. Vitamin E aids in neurological and reproductive development and promotes healthy skin and hair. It also reduced scarring and is known to slow the aging process.

. Electrolytes are minerals such as magnesium, calcium, sodium and potassium that control how and where fluids are distributed, help muscles contract and relax, and regulate nerve impulses to help the body exercise to its full potential.