Miami, FL – June 2006 – Hobarama, LLC is proud to announce its new relationship with Detroit-based Intrastate Distributors, Inc. – a leading distributor of alternative beverages in the Midwest. The alliance with Intrastate positions Hobarama’s brands – high-caffeine drinks BAWLS Guarana and BAWLS Guaranexx – for a large scale entry into the Detroit market.
Intrastate has shared a longtime regional bottling relationship with BAWLS, but this is the first time Intrastate will also handle their distribution needs and expose their products to their nearly 3,500 accounts. Intrastate will also build upon BAWLS’ existing sales – the drinks already have a presence at most Speedway SuperAmerica and 7-Eleven stores in the Detroit area.
Hobarama CEO Hoby Buppert views the new, vertical relationship as a strategic next step. “We are very excited to be a part of Intrastate’s impressive product portfolio and believe that BAWLS is a perfect fit for them and for their clients,” commented Buppert. “The reach and resources now available to us through this partnership will help us to introduce our premium beverage to more consumers than ever before.”
“I am happy to be part of such an exciting product,” commented Intrastate CEO Tim Dabish. Dabish plans to aggressively promote BAWLS Guarana and BAWLS Guaranexx to its customers with a goal of depleting 10,000 cases of product within one month of the agreement. This sales push was initiated with an order for 3,000 cases of the guarana beverage, as well as the assembly of a 45-van fleet.
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC. Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, select CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. BAWLS contains twice the amount of caffeine as coffee and three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit www.bawls.com.