NORTH PALM BEACH, FL, Aug. 7 – Bravo! Foods International Corp. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages announced today that it had begun product shipments to Mexico and Puerto Rico.
In mid-July Bravo! shipped nine truckloads, or 35,640 cases of MILKY WAY(R) Slammers(R) 9-Packs, to Laredo, Texas for export to Wal-Mart’s 72 Sam’s Clubs locations in Mexico. The Sam’s Clubs’ in Mexico will initially carry the MILKY WAY(R) Slammers(R) milk products, but Bravo! anticipates increasing the number of SKUs distributed to these locations during 2007.
Also outside the United States, Bravo! has begun product shipments to Puerto Rico. The Company will be utilizing the local Coca-Cola distributor in Puerto Rico to get the product to market. The company shipped approximately 3,200 cases consisting of: 1) MILKY WAY(R) Slammers(R), 2) 3 MUSKETEERS(R) Slammers, 3) Strawberry STARBURST(R) Slammers(R) Fruit and Creme Smoothies and 4) Orange STARBURST(R) Slammers(R) Fruit and Creme Smoothies to Puerto Rico. Products are expected to be sold in all retail channels.
Roy Warren, Bravo! Foods International’s Chief Executive Officer, commented, “We are extremely pleased to have begun shipments of our product to these new markets. We are confident that both Mexico and Puerto Rico will be excellent sell-through markets for our products.” Added Mr. Warren, “Over time, we intend to add additional SKUs as well as expand our distribution locations in both Mexico and Puerto Rico.”
About the Company
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!’s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!’s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam’s Club, Shaw’s, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Many of Bravo! Foods’ Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.
On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!’s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!
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About Masterfoods USA
Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world’s leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world’s favorite brands including M&M’S(R) Brand, SNICKERS(R) Brand, UNCLE BEN’S(R) Brand, PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand Food for Cats.