Miami, FL – October 2, 2006 – BAWLS Guaranexx, the way fashion gets caffeinated, has been named the “Official Energy Drink” of Gen Art Fresh Faces in Fashion – a series of shows featuring the work of the industry’s hottest emerging designers. Through this exclusive partnership, Guaranexx will participate in the year-long series of fashion events scheduled for the New York, Chicago, San Francisco, Los Angeles and Miami markets.

As the Official Energy Drink of Fresh Faces in Fashion, thousands of Gen Art guests will indulge in the refreshing, light taste of Guaranexx – a sugar-free energy soda that boasts zero carbs and zero calories in a beautiful, textured, glass bottle. Guests will sample Guaranexx during the highly-anticipated Fresh Faces shows, as well as at the series’ many afterparties in the nation’s hottest nightclubs and venues.

“Guaranexx’s commitment to fashion shines through with our support of these talented, young designers,” said CEO Hoby Buppert. “We are thrilled to partner with Gen Art and to introduce our premium beverage to the hip and style-conscious audiences that support their efforts.”

“We are very excited to be working with Bawls Guaranexx on our national Fresh Faces in Fashion program” said Ian Gerard, CEO of Gen Art. “We have built upon what started as a regional alignment with our Miami fashion programming to a whole new level this year and we are finding that our fashion forward supporters in New York, Los Angeles, San Francisco and Chicago love the product and the partnership.”

Gen Art Fresh Faces in Fashion has been an ongoing triumph for the last 12 years. The show invites the strongest, newest design talents in menswear, womenswear and accessory design to send their designs down the runway before thousands of fashion enthusiasts and high-profile media and celebrities. Notable Fresh Faces alumni include designers Zac Posen, Shoshanna and Chaiken.

BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC. Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit