Bawls Guarana CEO Hoby Buppert Celebrates Ten Years of Caffeine-Packed Strategy and Success


@@img1Miami, FL – November 2, 2006 – Miami-based energy soda BAWLS Guarana is gearing up to celebrate ten years of highly-caffeinated success this November. BAWLS Guarana – the brainchild of Founder and CEO Hoby Buppert – today still enjoys continued growth as a big winner in what has become an extremely crowded and competitive energy drink market. Buppert attributes his now longtime success to creative product development and to the adoption of non-traditional marketing tactics.

One of the first brands to enter the industry, BAWLS Guarana has become a model for success and survival in the energy drink market. BAWLS products constantly stand out in a sea of competitors with its eye-catching packaging, premium taste and an unforgettable name. Buppert’s innovative packing ideas have won various design awards and his drinks have received high taste ratings from his peers – a rarity in the energy drink arena.

Buppert, an avid marketer, has also been careful in targeting his potential fans. Rather than adopting a traditional, mass-marketing route, Buppert believes that big wins come from taking on umbrella-like sponsorships of niche industries including video gaming, paintball and fashion rather than skimming dozens of extreme sports. All BAWLS sponsorships grant the drink an exclusive presence at events, allowing guests to become more familiarized with Buppert’s products. He then wins new customers with his drink’s refreshing flavor and guarana-based caffeine kick. Today, BAWLS enjoys a huge following in the video gaming industry and is the official energy drink of the National Professional Paintball League, Olympus Fashion Week and Gen Art Fresh Faces in Fashion. BAWLS has also been featured in several video games and films catered to the gaming audience.
Buppert’s ideas and efforts have brought on continued, unprecedented growth for the BAWLS brand. Sales have grown by about 30% per year and he predicts even stronger growth for 2007. “Providing premium taste and packaging and effectively targeting specific niches have been the key elements of our success,” commented Buppert. “After ten years, we’re thrilled to still be growing – now more than ever – thanks to these strategies.”

Buppert, an entrepreneur since childhood was once caught at the bank during school hours attempting to get a money order in pursuit of a business venture. During his last semester of college, at the age of 22, Buppert wrote the business plan for what would become BAWLS Guarana. Within just one year, Hoby designed the product’s signature bottle, created the drink’s formula, located factories and secured capital. By fall 1996, Hoby launched BAWLS Guarana in the heart of Miami’s stylish South Beach neighborhood.

The popularity of BAWLS Guarana led to exciting product line growth for Buppert, including the 2004 launch of BAWLS Guaranexx – a sugar and calorie-free beverage packed with the same guarana-inspired taste of the original drink. The spring of 2005 marked the development of BAWLS Mints, the first-ever tongue-tingling candies spiked with the same high-caffeine guarana that fuels BAWLS soft drinks. Most recently launched was SnoBAWLS, a super caffeinated, blue, frozen beverage available in all 7-Eleven stores in the Midwest and select retailers throughout the country.

BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC. Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit