Miami’s Bouncing With Bawls!

Miami, FL – November 2006 – It’s official: Miami’s bouncing with BAWLS! Miami-based energy soda BAWLS Guarana received the perfect gift from their hometown – Mayor Manny Diaz has declared November 14, 2006 “BAWLS Guarana Day” in the City of Miami! The proclamation kicks off a highly-caffeinated celebration at BAWLS Guarana, founded in Miami ten years ago by then college grad Hoby Buppert. Today, BAWLS Guarana has grown into one of Miami’s most creative companies as well as one of the more successful brands in the crowded energy drink market.

Ten years ago, a young Buppert brought his college project to the streets of Miami, looking to launch his very own alternative to coffee. “I am very proud to have watched BAWLS Guarana grow into such a success, much of which was made possible by our loyal customers in our Miami hometown,” commented Buppert. “We’re grateful to Mayor Diaz and to the City of Miami for this honor and we plan to keep Miami caffeinated for many years to come.”

One of the first energy drinks to enter the industry, BAWLS Guarana has become a model for success and survival in the energy drink market. BAWLS Guarana products enjoy a still-growing following among caffeine fiends in need of an extra bounce – Buppert’s clever inspiration for the BAWLS name. The drink’s clever marketing has also landed BAWLS Guarana a great deal of loyal fans. BAWLS Guarana has been dubbed the “Drink of Choice” in the multi-billion dollar video gaming industry. The brand is currently the nation’s largest sponsor of electronic gaming, sponsoring over 1,000 gaming events every year. BAWLS Guarana is also a long time supporter of paintball as the “Official Energy Drink” of the National Professional Paintball League.

BAWLS Guarana was the first in an expanding line of caffeinated products for Buppert. BAWLS Guaranexx – a sugar and calorie-free beverage packed with the same guarana-inspired taste of the original drink – was launched in 2004. 2005 welcomed the debut of BAWLS BUZZ, the first-ever tongue-tingling candies spiked with the same high-caffeine guarana that fuels BAWLS soft drinks. The latest addition to Buppert’s portfolio is SnoBAWLS – a super caffeinated, blue, frozen beverage available in all 7-Eleven stores in the Midwest and select retailers throughout the country.

BAWLS Guarana is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC. Widely distributed to local super markets (Publix), convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues, BAWLS Guarana is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS Guarana’s unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit