“Know The Facts” Bawls Guarana Launches Educational Effort to Promote Responsible Caffeine Consumption

Miami, FL – December, 2006 – BAWLS Guarana announced the launch of “Know the Facts: Guarana & Caffeine,” a product information piece now available for download at www.bawls.com. “Know the Facts” is compilation of transparent, educational information to better educate BAWLS drinkers on the ingredients and nutritional content behind the company’s products.

Created to provide consumers with a thorough and transparent explanation of the company’s products, BAWLS Guarana is taking a proactive step to disclose the details behind their signature ingredient guarana, as well as to equip consumers with tips for healthy and responsible caffeine consumption. “We want our customers to feel comfortable about purchasing our products and ‘Know the Facts’ is the first of many steps that we plan to take to better educate them about guarana and about caffeine,” commented CEO Hoby Buppert.

“Know the Facts” encourages consumers to drink BAWLS Guarana in moderation and balance their caffeine intake with proper hydration, reminding them that BAWLS products are not a substitute for water. An example of the company’s support of healthy caffeine consumption is their product donation program for sponsored athletes, who are given a case of BAWLS-branded water with every case of BAWLS Guarana to keep them hydrated at events.

BAWLS Guarana is famous for its use of guarana for the drink’s light, refreshing flavor, as well as for its caffeinated kick. “Know the Facts” explains that guarana is a nut-like seed of a climbing vine that grows in the Amazon basin in Brazil and has been used for centuries as a natural energy supplement. Although new to the United States, guarana is used in more than 25 percent of Latin American sodas. In the U.S., guarana holds a Generally Regarded As Safe (GRAS) status.

“Know the Facts: Guarana and Caffeine” is now available for download at www.bawls.com.

About BAWLS
BAWLS Guarana is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven), Target Superstores, CompUSA stores, paintball fields and gaming venues, BAWLS Guarana is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. For more information, please visit www.bawls.com.