MINNEAPOLIS, (December 2006) airforce® Nutrisoda® was the beverage of choice at the red carpet premiere and after party for the premiere of “Unaccompanied Minors”, Warner Bros. Pictures’ holiday comedy release. The events took place on December 2, 2006 in Hollywood.
To re-create the mood of the film, the after party venue was styled to resemble an actual airport. Naturally, guests quenched their thirst with airforce Nutrisoda, the nutrient-enhanced soda originally developed for air travelers.
“airforce Nutrisoda has become a style and wellness icon for on-the-go and nutritionally-aware people everywhere.” explains Maile Buker, vice president of marketing and strategy for Ardea Beverage Company, “Because of our origins and our strong presence in airports around the country, airforce Nutrisoda was a perfect addition to the event.”
The “airport” that was created for the “Unaccompanied Minors” premiere also included a specially decorated Kids Lounge, where young people had their choice of airforce Nutrisoda. “Kids love the delicious flavor combinations, and their parents love the fact that Nutrisoda has zero sugar, caffeine, sodium and zero or few calories,” says Buker.
Guests took home special airforce Nutrisoda cooler bags filled with all seven varieties of the delicious, refreshingly carbonated soda. Their gift package also featured colorful hats, stickers, and buttons embellished with the vibrant airplane logo of airforce Nutrisoda.
A red carpet premiere was the perfect venue for airforce Nutrisoda’s Hollywood debut, said Buker. “The guests recognize a hit when they see one.”
“Unaccompanied Minors” opened nationwide on December 8, 2006.
About airforce Nutrisoda
Introduced in 2003, airforce Nutrisoda, targets on-the-go, nutritionally-aware people who also enjoy new experiences and discovering new products. Each of the seven flavors within the portfolio feature striking packaging and contain vitamins and minerals formulated to achieve a specific wellness benefit. The products have zero sugar, zero aspartame, zero sodium and zero to few calories, appealing to fashion & health-conscious consumers. Sodas in the line include: Immune, Energize, Flex, Focus, Calm, Radiant and Slender
airforce Nutrisoda is available nationwide at select retail stores including SuperTarget, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations and online. With a strong commitment to social causes, airforce Nutrisoda tastes good, looks good, and does good. The Good SodaT.
About Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minn.