Energy Drink Innovator BooKoo Beverages Raises the Bar with New Energy Juice


@@img1DALLAS, Jan. 10, 2007 – BooKoo Beverages announces the release of one of the highest-juice-content energy drinks on the market. Jugo’s unique formula is the first to contain 99% juice in an energy drink. The exotic taste profile of Jugo is nutritionally rich and filled with antioxidant-rich fruits from all over the world. The “superfruit” formula consists of papaya, white grape, orange, guava and passion fruit.

Some unique features of this new drink are as follows:

— Jugo is positioned to fill in the energy drink gaps of the morning and evening time slots – the greatest category growth opportunities.

— The only juice that is 99% juice and 100% energy.

— Energy juices are the fastest-growing energy drink segment according to ACNielsen.

— The Jugo name appeals to both Hispanic consumers and the general market.

— BooKoo Jugo gives energy consumers a healthy option in a delicious new taste.

BooKoo Beverages has been known to make bold moves in the energy drink category with several firsts under its belt. Innovations include being the first to release the 24-ounce can, first to produce a drink in the 5.75-ounce size and the first energy brand to release vitamin-infused waters. BooKoo has achieved industry-wide distinction by being the first energy drink that “doesn’t taste like an energy drink.” The new energy juice Jugo further solidifies this reputation with its light, crisp, exotic taste.

About BooKoo Beverages
Founded in 2002, BooKoo Beverages has been successful in one of the beverage industry’s most crowded segments. Primarily the company’s success has been attributable to its fantastic taste, unique marketing efforts such as being the first to market in several SKUs and sponsoring events such as the BooKoo Arenacross Series. Its brand recognition is extremely high among the target market which consists of males, 18-34. Historically, the company has been ranked in the top five in dollar sales per point of distribution as measured by ACNielsen.

To visit its web site, go to, or call (866) 568-3322.