LIVT Sports Drink Launches “Truth” Outdoor Media Campaign


Princeton, New Jersey – January 10, 2007 – Building on consumer and retail excitement, LIV Natural, the innovative new sports drink, continues to make big waves. Comfortable in its upstart status, it continues to differentiate itself in the competitive but varied sports drink category. The sports drink has just launched a poster campaign called “Truth”, directly challenging consumers to explore the ingredients in their sports drinks.

The GoPoster ads launched initially in Manhattan and Brooklyn where they will run via street level poster boards located on high traffic streets through the end of January. The campaign will likely continue in South Florida, Philadelphia, Boston, and Denver.
Differentiating LIV is its use of agave nectar instead of high fructose corn syrup. LIV is designed for athletes, active adults and kids and is positioned to dominate leading sports drinks in taste and health benefits.

LIV recently introduced LIV Orange, which joins LIV Lemon and Berry drinks. In addition, all three LIV flavors will now be offered in a 12 oz. bottle, which joins its 20 oz. offering. These new options will be available at retail in early February.

The SRP on the 12 oz. LIV will be $1.29-$1.79. The 20-ounce bottle has an SRP of $1.99-$3.00.

Nancy Dince, COO of Ritorna Natural, commented, “This campaign is an exciting opportunity for LIV to increase its exposure and attract new consumers. It will also demonstrate for our retailers the dedication we have to supporting our brand.”

In addition to being delicious and healthy refreshment, LIV helps consumers recover quickly from exercise or any form of exertion. It is a carbohydrate-based electrolyte drink that contains no artificial ingredients – no artificial flavors, dyes or sugars. Made with agave nectar, a natural, unprocessed source of sugar that the body breaks down more slowly enable LIV to provide better, more balanced recovery after exercising or any other strenuous activity. In addition to agave nectar for sweetening, LIV contains rice syrup, which provides a healthy source of carbohydrates, another nutrient needed for recovery from exercise. Rice is an especially good carbohydrate, because it is easily digested and has no cholesterol. Rice has a neutral flavor, so drinkers only taste the fruit juices and other natural ingredients that give LIV its outstanding flavor.

About Ritorna Natural:
Princeton-based Ritorna Natural, Inc. maker of LIV, was formed in 2005. The company aims to create and market products that promote a healthy approach to life, nutrition and athletic training. The primary objective is to create products that taste good, improve athletic performance and contain only natural ingredients. Ritorna produces LIV Natural at H.A. Rider in Watsonville CA. LIV is certified Kosher.

GoPoster is an outdoor media company that places advertising posters on street level poster boards located on high traffic streets in major cities. It is a widely recognized and accepted element of the American pop culture scene. GoPosters are small format posters, usually 2 feet wide by 3 feet tall, which are especially suitable for street level posting. They can be reached at 212.334.6541 or

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