@@img1MINNEAPOLIS, (Jan. 17, 2007) – airforce® Nutrisoda® announced today that they will be kicking off the Fresh Air Tour, a national college music tour advocating new music and social activism. The tour will incorporate fresh music by popular, local bands while promoting a healthier planet through Nutrisoda’s tree planting campaign giving students a chance to plant trees.
The shows include hot new band Catchpenny acting as tour host and lead outreach in the independent music community. The Tour will kick off at the University of Chicago on Feb. 26, 2007 and will continue through April 2007.
“We are proud to be included in the Fresh Air Tour. Raising awareness on campus to promote a healthy planet is very important to our band,” said Catchpenny’s Christian Schauf, lead vocalist and guitarist. “This tour reflects and builds on airforce Nutrisoda’s goal of promoting a wellness lifestyle and a healthy planet. It’s all about good sounds, a good cause, and good soda.”
airforce Nutrisoda and Catchpenny are working together to recruit “buzz bands” in each market to headline each show. Leading up to each concert is a two week awareness campaign that will culminate in a full day interactive experience and free concert on each college campus. Students will have a chance to sample Nutrisoda and listen to new music at the Fresh Air Tour booth, while watching a virtual forest come to life through text messaging and donations.
“Our Fresh Air Tour is a reflection of how social activism and new music can work together to create a better lifestyle for us all”, said Phil Mero, director of lifestyle marketing for Ardea Beverage Company. “We are very excited about having Catchpenny as an ambassador for this campaign. We want to engage students through music and empower them to make a difference for the planet. Music and social activism are good for the soul and Nutrisoda is good for you. Call us the Good Soda.”
About airforce® Nutrisoda®
Introduced in 2003, airforce Nutrisoda, targets on-the-go, nutritionally-aware people who also enjoy new experiences and discovering new products. Each of the seven flavors within the portfolio feature striking packaging and contain vitamins and minerals formulated to achieve a specific wellness benefit. The products have zero sugar, zero aspartame, zero sodium and zero to few calories, appealing to fashion and health-conscious consumers. Nutrisodas in the line include: Immune, Energize, Flex, Focus, Calm, Radiant and Slender.
airforce Nutrisoda is available nationwide at select retail stores, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations and online. With a strong commitment to social causes, airforce Nutrisoda tastes good, looks good, and does good. Call us the Good Soda.
For more information please visit www.nutrisoda.com
About Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minn.