Red Bull Sues Bar Owner Who’s Expanding Holdings

February 28, 2007 – Rochester, (N.Y.) – The maker of the popular energy drink Red Bull is suing an Upper East End bar owner.

A federal lawsuit claims Ronnie Davis is passing off Mad Croc as Red Bull. The drink is mixed with vodka at many local establishments.

Red Bull claims the practice is illegal and has damaged its brand, which it has invested $1 billion in since the mid-1990s.

Davis would not comment on the lawsuit.

Davis is a principal owner in Soho East, Pig and Whistle, Daisy Dukes, Coyote Joes, A Pub Live, and Vinyl. The bars are located within two blocks of each other.

Davis is part of an investment group that is in the process of buying the former Karma and Barfly establishments on East Avenue. Karma has reopened as Chocolate Bar, and Barfly will soon open as Ale House.

“The other bar owners are benefiting,” Davis said. “I’m not putting in concepts that are competing with them.”

Davis says Pig and Whistle will soon reopen as Cajun restaurant Bayou Billy’s.