@@img1LOS ANGELES, May 7, 2007 – The Liquid Experience Group, a division of Beverage Concepts LLC, has announced today the availability of the first drink to debut from the Jimi Hendrix branded line. Aptly named Voodoo Vibe, the effervescent drink, labeled with the charge of peace, love, purpose, is now available in stores nationwide and online May 11. The mixed-berry flavored energy drink infused with the Co-Q10 enzyme is available in a commemorative limited-edition aluminum bottle with a twist-off cap, as well as a regular can. The packaging invites people to “taste life” and is also aimed at promoting and encouraging consumers to live charitably as a portion of all sales is donated to MusiCares®, a program that aids musicians as well as other philanthropic programs through The Liquid Experience Partnership Program.
The limited-edition bottle is priced at a range between $2.75 and $2.99 for a 16 oz. bottle. The price range for the regular 16oz. can is $2.49 to $2.69 per can. Distribution and purchase orders are amassing daily and the drink, a charitable purpose, along with the other flavors, will be available internationally, with announcements to follow. Voodoo Vibe will also be promoted within various concert tours throughout the next 12 months. These events will be announced at a future date.
“Jimi transcended time and generations by his innate ability to unite people and that is paramount to our long-term vision,” said Josh Glass, CEO of The Liquid Experience. “We are extremely excited to offer up an incredible drink that not only tastes awesome, but also carries a powerful message about giving back. We hope people embrace our invitation to taste life.”
About The Liquid Experience Group
The Liquid Experience Group, a division of Beverage Concepts, LLC, was founded in 2006 to blend the energy and excitement of the music entertainment industry with the opportunities of the specialty beverage market. Recognizing the opportunity for a high quality, all natural beverage line, delivered to consumers in a high-impact package that connects customers to a legendary entertainment icon and identity, Beverage Concepts secured the exclusive marketing and licensing rights to the Jimi Hendrix brand. The Liquid Experience Group has been created to offer people a chance to give back. A portion of the sales will be donated to chartable organizations, including MusiCares, and other music-focused charities. For additional information on The Liquid Experience please visit the Web site at www.hendrixliquidexperience.com.