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@@img1Youngstown, O.H. – May 24, 2007 – Lifestyle Beverages Inc. and Ohio Wine & Beverage Co. today announced a partnership to distribute TrimWater in Northeast Ohio including Ashtabula, Columbiana, Mahoning, Studentville and Trumbull counties. The nutritionally enhanced water will be distributed by Ohio Wine & Beverage Co., the premier wholesale beverage distributor located in Youngstown, O.H. TrimWater will join the distributor’s assortment of liquors and energy drinks that include Centerra Wine Co, Mike’s Hard Lemonade, Pernod Ricard’s premium line of wine and spirits, Red Bull North America, Remy Cointreau and Stewart’s Sodas.
“Ohio Wine & Beverage Co. have been distributing fine wines, beers and a variety of non-alcoholic beverages to Northeast Ohioans for more than 30 years,” said David Sackler, founder and CEO of Lifestyle Beverages. “They consistently meet the demands of the evolving beverage market, building strong customer relationships and brand loyalty. This is an ideal partnership as we continue to broaden our distribution reach and provide Ohio residents a healthy and great tasting beverage.”
TrimWater contains a fraction of the sugar and calories found in other nutritionally enhanced, flavored water beverages. TrimWater has been specially formulated with natural ingredients that have no negative effect on taste, product clarity and quality. The beverage contains no artificial colors or preservatives, contains less caffeine per serving than leading sodas and less sugar than most juices.
“With many nutritionally enhanced beverages being introduced into the market, it’s almost impossible to find a product that is low in calories and sugar without compromising the taste,” said Joe Blumetti, President of Ohio Wine & Beverage Co. “TrimWater provides an all natural formula that quenches thirst without excess calories, sugars or additives. TrimWater is an exceptional beverage that will provide Ohio consumers and customers with a beverage to complement their daily activities.”
TrimWater is owned and operated by Lifestyle Beverages, Inc. of Garden City, New York. The product line includes seven refreshing flavors-POMEGRANATE-CRANBERRY, PINK GRAPEFRUIT-HONEY, BLACK CHERRY-BLACKBERRY, LEMON-CITRUS, RASPBERRY-VANILLA, PASSIONFRUIT-BERRY and PEACH-MANGO packaged in individual 20 oz. bottles retailing from $1.50 – $2.50. TrimWater also can be purchased online. For more information, please visit www.TrimWater.com.
About Lifestyle Beverages, Inc.
Lifestyle Beverages, Inc. is one of the nation’s fastest growing enhanced water beverage companies, headquartered in Garden City, New York. The company created a low-sugar and low-calorie beverage called TrimWater, to help promote healthy beverage choices for consumers. The product line provides consumers with a healthier beverage, for every lifestyle, that does not sacrifice taste or enjoyment. First distributed in 2006 in local New York stores, TrimWater is now available at retail outlets, food and specialty stores and convenience stores. For more information, please visit www.TrimWater.com or contact 866.814.9222.
About Ohio Wine & Beverage Co.
Ohio Wine & Beverage Company is a beverage wholesaler based in Youngstown, Ohio distributing fine wines, beer and a variety of non-alcoholic beverages to Northwest Ohio including – Ashtabula, Columbiana, Mahoning, Studentville and Trumbull counties. Ohio Wine and Beverage provides retail stores and communities friendly efficient service placing the customer first, gaining loyalty and building brands. Ohio Wine & Beverage Co. currently distributes A.V. Imports, Canandaigua Wine Company, Castello Banfi Montalcino, Delicato Vineyards, Jolt Cola, Merchant du Vin Corporation, Mikes Hard Lemonade, Nirvana Water, Pernod Ricard wines and spirits, Red Bull North America, Remy Cointreau USA, Straub Brewery and Stewart’s Sodas. For more information, please contact 330.743.5124