Women’s Foodservice Forum (WFF) Honors the Coca-Cola Company for Supporting and Advancing Women Leaders

CHICAGO, IL (June, 2007) – The Women’s Foodservice Forum (WFF) is pleased to announce that The Coca-Cola Company is the winner of the 2nd annual Jackie B. Trujillo SOAR Award. Sponsored by U.S. Foodservice, the WFF SOAR award celebrates companies who are the Standard-setters for Opportunity, Advancement and Recognition of women leaders in their organization.

This year WFF partnered with DiversityInc on ground-breaking research based on their Top 50 Companies for Diversity survey to quantitatively measure gender diversity in the foodservice industry. DiversityInc is a broad-based business-to-business publisher that conducts research across an array of industries. Companies considered for the WFF SOAR Award must demonstrate consistent strength in three key measures: CEO Commitment, Human Capital and Corporate Communications. These are the key factors that are quantitatively evaluated to determine the leading corporations demonstrating gender diversity and inclusion within their organization.

“The Coca-Cola Company has demonstrated exceptional success in providing opportunities for the advancement of women leaders,” said Mary Bentley, WFF president. “We congratulate Coca-Cola for supporting the industry-wide mission of elevating women leaders and creating a culture in which female employees are supported and encouraged to seek and achieve their highest potential.”

The Coca-Cola’s key achievements in the area of gender diversity include:

-In 2007, ranked #4 on DiversityInc’s Top 50 list.
-Especially strong in Human Capital – retention in both the workforce and management is level across race, ethnicity and gender.
-Fifty-Two percent of women in management received promotions, compared with 34 percent for Top 50.
-The company ties 20 percent of management bonuses to diversity success and makes diversity training mandatory for the entire work force, which in comparison only 58 percent of DiversityInc’s Top 50 companies do.
-Overall, the company ranked #5 on DiversityInc’s Top 10 Companies for Recruitment & Retention.
-In collaboration with Clark Atlanta University, Coca-Cola recently established a Minority- and Women-owned Business Enterprise (MWBE) supplier-mentoring program.

“The Coca-Cola Company is truly committed to the ideals of gender diversity, and for our organization to be recognized for our progress is very, very satisfying,” said Chris Lowe, president Coca-Cola FoodService. “Workplace diversity is a business imperative of the highest order, and more than worth the effort. We are honored to support the work of WFF, a dynamic, passionate organization committed to gender diversity and inclusion.”

“U.S. Foodservice is committed to greater diversity and inclusion among our associates, customers, suppliers and communities,” said Juliette Pryor, chief diversity officer and deputy general counsel for U.S. Foodservice. “We are proud to support the Women’s Foodservice Forum and to sponsor the Jackie B. Trujillo SOAR Award honoring those who have led the way in developing and promoting women in our great industry.”

Named after a founding member of the WFF and a true pioneer in the foodservice industry, Jackie B.Trujillo rose from a car-hop to the Chairman of the Board of the largest KFC franchise in history. She not only spurred women leaders forward in her organization, but opened doors for more women to be elevated in the foodservice industry. The SOAR award is the highest honor an organization can receive from the WFF. It recognizes and measures the efforts that companies are making to elevate more women leaders in foodservice. Doing so will ensure that the industry as a whole continues to thrive, because as research has demonstrated, gender diverse work teams produce better financial results.

With a membership of more than 3,000 professionals from all segments of the foodservice industry, Women’s Foodservice Forum has made important differences in the personal and professional lives of individual members and the foodservice industry at large. Through highly beneficial sessions at the Annual Leadership Development Conference, Regional Connects events, Executive Women’s Summit, signature mentoring programs and facilitated teleforums, WFF provides members with the tools they need to make a positive difference in their careers.

For more information about Women’s Foodservice Forum, please visit the website www.womensfoodserviceforum.com.