Vancouver, Canada, June 18, 2007 – Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated healthy beverage company, is pleased to announce that its TrueBlue Blueberry Juice brand has now been recommended by 7-Eleven, Inc., America’s largest convenience store chain, to its stores throughout the United States.
The Company said that more than 5,300 7-Eleven store locations will be able to purchase two flavors of the fast growing blueberry juice brand in its single serve 16 oz version. Product should be on the shelves there by the end of this Summer.
Leading Brands Senior Vice-President of Sales, Patrick Wilson said: “We are proud to be able to introduce TrueBlue to a new spectrum of customers across the US through 7-Eleven stores. This allows us to drive trial of our great tasting, healthy brand with a younger generation of consumers and is a very important part of the brand strategy that is working so well for us in Canada.”
Mr. Wilson continued: “This is also a wonderful example of how success generated by Leading Brands in the Canadian 7-Eleven chain translated into a listing with its much larger US counterpart. We are supporting this significant development by making TrueBlue® 16oz available to a broader cross-section of gas and convenience store accounts through a network of independent third party distributors.”
Leading Brands will continue to provide operational updates in its monthly newsletter on the first of most months, posted at www.LBIX.com.
About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully integrated premium beverage company. Leading Brands creates, designs, bottles, distributes and markets its own proprietary premium beverage brands such as TrueBlue Blueberry Juice, LiteBlue Blueberry Juice, TREK Natural Sports Drinks, NITRO Energy Drinks, STOKED Energy Drinks, INFINITE Health Water and Caesar’s Cocktails via its unique Integrated Distribution System (IDS) which involves the Company finding the best and most cost-effective route to market. The Company strives to use the best natural ingredients, hence its mantra: Better Ingredients – Better Brands. Find out more about Leading Brands at www.LBIX.com.
About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,200 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 32,400 stores in 18 countries and territories. During 2006, 7-Eleven stores worldwide generated total sales of more than $44 billion. Find out more online at www.7-Eleven.com.