Reed’s Inc Hires Senior Vice President of Distribution Sales

LOS ANGELES–(BUSINESS WIRE)–Reeds, Inc. (OTCBB:REED) announced today the hiring of Rory Ahearn, formerly a Director of Field Sales for Red Bull North America, as Senior Vice President of Distribution Sales. As Senior VP of Distribution Sales, Mr. Ahearn will report directly to the Founder and CEO, Chris Reed, and will be responsible for directing the sales force as it relates to the Companys distribution network. Additionally, in coordination with Mr. Cohanes efforts as Reeds Senior VP of National Accounts Sales, Mr. Ahearn will work closely to develop and manage the distribution strategy for direct and national accounts.

Chris Reed, Founder and CEO stated, We are very pleased to announce the addition of Rory to our executive sales team. Rory brings approximately 20 years of senior-level sales experience within the beverage industry which will be a tremendous resource to Reeds as we continue to build our nationwide distribution platform into the mainstream marketplace. We believe our ability to continue to attract such high level talent to our executive sales force is a testament to the strength of our leading brands and significant future growth opportunities.

From May 2000 until August 2007, Mr. Ahearn served as Director of Field Sales, East Business Unit, for Red Bull North America. In this capacity, Mr. Ahearn was responsible for establishing and managing approximately 15 independent distributors for Red Bull Energy Drink in seven states from Metro New York through Virginia as well as directing the activities of approximately 40 field staff including Division, On-Premise, Field Sales and National Accounts Managers. From May 1998 until May 2000, Mr. Ahearn served as Field Marketing Manager, North East Division, of Heineken USA where he was responsible for managing all marketing activities within the North East Division including budgeting, marketing coordination and event programming. From 1987 until May 1998, Mr. Ahearn spent 11 years in various senior level sales and marketing positions for The Coors Distributing Company of New York, most recently as Vice President of Marketing. Mr. Ahearn holds a B.A. degree in Communications from Pace University in New York.

About Reeds, Inc.

Reed’s, Inc. develops, manufactures, and markets top selling sodas in natural foods markets and will is currently expanding its innovative, all natural, non-alcoholic beverages, candies and ice creams into the mainstream markets. Its non-alcoholic Ginger Brews are unique in the beverage industry being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include: Reed’s Ginger Brews, Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Additionally, the Company has acquired Virgil’s Root Beer and China Cola product lines. Reeds products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reeds, please visit the companys website at: or call (800) 99-REEDS.


Some portions of this press release, particularly those describing Reeds goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reeds is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reeds, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reeds that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reeds undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.