WheyUP to Be Featured on the National Business Series

Gilbert, Ariz. – December 12, 2007 – WheyUP, the Original Protein Drink with Energy, will be featured on the National Business Series (NBS) after finishing taping on December 11, 2007. Veteran broadcaster and television personality Hugh Downs is the host of the NBS. The segment on Beverage Breakthroughs is scheduled to air in the first quarter of 2008.

NBS provides content for Public Television (PBS), Google TV, MSNBC, Voice of America and other major networks. This content is in the form of educationally compelling and visually stunning short-form business programs.

WheyUP will be one of four new beverages that will be profiled on the award-winning show. WheyUP was chosen as one of the most innovative new beverages on the market. The segment highlights the beneficial elements of WheyUP through interviews and testimonials from founder Erik Rothchild, fitness trainers, and drinkers of WheyUP, including a 68-year-old woman who uses WheyUP to help stave off osteoporosis and to maintain muscle mass, and a 29-year-old loan processor who has lost 30 pounds since using the product.

“We are honored to be featured on a program like the National Business Series,” said WheyUP’s inventor and co-founder Erik Rothchild. “Hugh Downs is a legend in broadcasting, and this segment will give WheyUP great exposure in every major metropolitan area across America. Best of all, this segment is educational and informative.”

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP is sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy – whether it’s coffee, an energy drink or caffeine pills – to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.

“With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets,” Rothchild said. “It’s a great way to add protein to your diet and energy to your day.”

For more information, visit www.wheyup.com.