Energize Your Cocktails This Holiday Season with Hiball Energy

SAN FRANCISCO (Dec. 13, 2007) — Hiball Energy, the pioneer of clear sparkling energy water, announced today further market expansion – with new retailer Beverages & More through California distributor Southern Wine & Spirits. Hiball Energy is now available at more than 60 Beverages & More locations in California, as well as through the Beverages & More online ecommerce website at www.bevmo.com.

“We are excited to offer Hiball Energy to the Beverages & More customers – and just in time for the holidays!” said Todd Berardi, Hiball’s founder and CEO. “I think customers will especially appreciate Hiball this time of year, as people generally need extra energy with their hectic holiday schedules and sugar-overloaded diets. Since Hiball is the only sparkling energy drink on the market made without sweeteners of any kind and with just ten calories per bottle, it’s the perfect energized mixer for premium spirits, or any festive holiday cocktail.”
Hiball Energy is the pioneer of clear sparkling energy waters made with no sweeteners of any kind.  Made with purified sparkling water and natural caffeine, Hiball Sparkling Energy Waters are available in four refreshing flavors: Orange, Wild Berry, Lemon Lime, and Grapefruit. Sold in clear glass bottles and completely free of sugar and carbohydrates, every Hiball Sparkling Energy Water contains just ten calories.

About Hiball Energy
Hiball Energy is the pioneer of a completely new category in energy drinks: clear, refreshing, sparkling energy waters, made with no sugars or sweeteners of any kind, and bottled in clear glass. Made with purified sparkling water, a proprietary blend of taurine, natural herbal extracts, b-vitamins, natural fruit flavors and natural caffeine, Hiball Sparkling Energy waters are also free of carbohydrates; every bottle provides a refreshing, naturally healthy boost of energy, yet contains only ten calories. Hiball Sparkling Energy Water is available in four natural flavors: Orange, Wild Berry, Lemon Lime, and Grapefruit. Hiball Energy is sold nationally at Safeway (in the natural set), Wild Oats, Whole Foods Market, regionally at Hannaford, Shaw’s, Giant/Tops, Albertson’s, Haggen, Lunds/Byerly’s, Food Emporium, D’agostino, Gelson’s, Bristol Farms, Sprouts and Beverages & More, as well as at independent grocery retailers across the United States. For more information, visit www.hiballer.com