Boo Koo Beverages Teams up with Coke United and Coke Consolidated for a First-Quarter ‘Show Us Your Cans’ $1 Million Promotion


DALLAS, Jan. 28 /PRNewswire-FirstCall/ — Boo Koo Holdings, Inc.(OTC:BOKO.OB)(BULLETIN BOARD: BOKO.OB) the parent company of Boo Koo Beverages, Inc. announced today that it is launching a major first quarter promotion called, "Show Us Your Cans" to support two of its largest distributors Coca-Cola Bottling Co. Consolidated and Coca-Cola Bottling Co. United. The promotion invites individuals in eight major metropolitan markets (Charlotte, North Carolina, Columbia South Carolina, Greenville South Carolina, Nashville Tennessee, Raleigh-Durham North Carolina, Augusta Georgia, Birmingham Alabama, Chattanooga Tennessee and Savannah Georgia) to show up at major events throughout their city showing off their Boo Koo cans, Boo Koo costumes, and Boo Koo regalia and receive an opportunity to win one of many prizes including a chance to win $1 million. Prizes include Boo Koo skateboards, BMX bikes, iPod Nano’s and free cases of Boo Koo energy drinks and many more items. Boo Koo spotters will be situated at the designated events and will randomly select an individual who attends the event showing off their cans. The individual will then be offered to choose one of 100 envelopes on the spot and will win the contents of the envelope they select which will include a chance to choose the envelope that contains $1 million.

The promotion will be supported with a comprehensive radio buy within each market, sampling events at 10 separate locations in the city, in-store displays and point of sales material, and radio station merchandising/events. In addition, participants will be able to enter the program online by uploading photographs of themselves showing their Boo Koo cans.

David Hayes, President of sales and marketing said in announcing the promotion, "Here is a chance for consumers in the Coke Consolidated and Coke United territory to get energized, get recognized, and win big! We’re very excited about working with Coke Consolidated and Coke United and joining forces to promote Boo Koo as the next alternative in energy drinks by providing more energy, better tasting products that helps people be their best." John Sherman, President of the East Region of Coke United said after reviewing the details of the promotion, "Boo Koo Energy has really stepped up to the plate and created a professional marketing program that will generate sales and excitement within our territory."

The promotion will commence on February 4 in Coke Consolidated territory and February 18 in Coke United territory and will run consecutively for three weeks in each distributors market.

Founded in 2004, BooKoo Beverages has made significant contributions in the fast growing energy drink category. They were the first to introduce a 24oz can in 2004. Soon thereafter, a compact, super-concentrated 5.75oz can, BooKoo SHOT, was introduced to consumers in search of a quick boost of energy without the bulk.

Coca-Cola Consolidated is the second largest Coca-Cola bottler in the country and has a consumer base of 20 million throughout the southeastern United States.

Forward-looking Statements

This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the option to purchase additional securities. Forward-looking statements include statements with respect to the Company’s beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond the Company’s control, and which may cause the Company’s actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements, including its reliance on distributors of its products, its ability to manage inventory, its ability to maintain relationships with customers, its reliance on third parties to produce and package its products, its limited operating history, the availability and cost of raw materials, effects of competition and the other factors listed under "Risk Factors" in its filings with the SEC. All statements other than statements of historical fact are statements that could be forward-looking statements. The Company assumes no obligation to update the information contained in this news release.