Leading Brands, Inc. Introduces PureBlue SuperJuice


VANCOUVER, Canada, Oct. 27, 2008 (GLOBE NEWSWIRE) — Leading Brands, Inc. (Nasdaq:LBIX), North America’s only fully integrated premium branded beverage company, is pleased to announce the launch of PureBlue(tm) SuperJuice.

PureBlue(tm) is a great tasting, 100% juice blend of wild blueberries, varietal grapes and black currants. Each 10 ounce (300mL) bottle of PureBlue(tm) contains 750 mgs of polyphenols; the highest concentration of those powerful antioxidants available in your supermarket or health food store.

PureBlue(tm) is an extension of the Company’s popular TrueBlue(r) franchise of premium wild blueberry juice blends. The Company will initially roll out PureBlue(tm) in the fast growing health channel where it will retail for less than most other similarly sized options.

Please watch www.PureBlueSuperJuice.com for updates on this wonderful new offering from Leading Brands.

Leading Brands will continue to provide operational updates in its monthly newsletter on the first of most months, posted at www.LBIX.com.

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America’s only fully integrated premium branded beverage company. Leading Brands creates, designs, bottles, distributes and markets its own proprietary premium beverage brands such as TrueBlue(r) Blueberry Juice, LiteBlue(r) Blueberry Juice, STOKED(tm) Energy Drinks, INFINITE Health(r) Water, DIE HARD(tm) Sports Energy Drink and Caesar’s(r) Cocktails via its unique Integrated Distribution System (IDS)(tm) which involves the Company finding the best and most cost-effective route to market. The Company strives to use the best natural ingredients hence its mantra:
Better Ingredients – Better Brands.