Whatsknew, Inc introduces Freshet, a great tasting vitamin fortified super-premium beverage line for today’s health-conscious consumer

December 16, 2008 – Boston, MA – Whatsknew, Inc introduces Freshet, a great tasting vitamin fortified super-premium beverage line for today’s health-conscious consumer.

Whatsknew is raising the bar in healthy beverages market with the introduction of the Freshet beverage line, which is now available in the Boston area. Developed with great flavor and a strong nutritional goal in mind, the lemon, lemon/honey and pink lemonade flavored beverages contain no artificial sweeteners or high fructose corn syrup. For great flavor and health benefits the drinks are organically sweetened with evaporated cane sugar and contains grape seed polyphenol antioxidants.

“Whatsknew is a producer and supplier of quality, healthy and enhanced beverages. Our mission is to provide an excellent product with a great value for our customers,” says Whatsknew’s President, Anthony Acholonu.

Freshet beverages are currently available in four flavors, Black Tea Classic, Lemon Honey Green Tea, Pink Lemonade Flavor Tea and Lemon Honey Green Tea with Agave. Additional juice flavors will be introduced in Summer of 2009. Most of the drinks contain grape seed polyphenols which are clinically proven to reduce oxidative damage to our bodies, thus helping us fight diseases such as heart disease, cancer and sugar diabetes. Freshet beverages serve as a delicious and healthy alternative to artificially sweetened and overpriced beverages that flood the market today. According to the research of Dr. Jacques Masquelier of Huntington Institutes, and seven other leading Universities in the world, Grape Seed Extract has proven to be exceptionally effective in fighting against free radicals in the body. It promotes cardiovascular health, is anti-bacterial, anti-viral and can penetrate the blood-brain barrier to help protect the brain and nerve tissue.

“We are proud to have created healthy beverages with award-winning taste according to our consumers.” Whatsknew President, Anthony Ancholonu.

About Whatsknew

Whatsknew, Inc. is an emerging leader in the saturated health beverage industry and the producer and supplier of Freshet, which is a brand of flavored vitamin-fortified teas and fruit juices. The company is based in Salem, Massachusetts. The Freshet slogan “DRINK SMART. LIVE HEALTHY. STAY FRESH” captures the very essence of the brand in its effort to provide our customers with a healthy, refreshing and tasty drink that will revitalize their spirits. Developed with a philosophy of healthy, fresh and smart living, Whatsknew products deliver vitamins and antioxidants to promote and maintain a healthy and active lifestyle.

Freshet can be found at the following Boston-area locations:

Symphony Market – Boylston Street
Downtown Convenience
7-Eleven – Tremont Street
7-Eleven – West Newton Street
Black Seed Café – Tremont Street
Neptune Convenience – East Boston
Flames Chain Restaurants
QuickMart – Cambridge
White Hen Pantry – Salem
Sleeper Street Café – Boston
San Francisco Market – Lynn
Farmer’s Bounty – Somerville
Wollaston market (north eastern university)