MINNEAPOLIS, (Feb 13, 2008) – Ardea Beverage Company, makers of airforce® Nutrisoda®, announced today that Edward Boyle has been hired as vice president of food service and sales strategy. Boyle will drive the growth in on premise food service channels through strategies designed to build distribution and demand for the Nutrisoda line of nutrient enhanced sodas. This key addition to the executive team continues to signal strategic expansion plans for airforce Nutrisoda.
Edward Boyle was previously vice president of research and development at Caribou Coffee Company, where he was responsible for food and beverage development, operational procedures and processes, loss prevention, and strategic partnerships for development of consumer goods. After quickly moving through the ranks as regional director of operations, director of operations and director of research and development, he established himself as a key management figure with Caribou Coffee Company as vp of research and development.
Throughout his career Boyle has been a versatile player, recognized for his strong relationship-building skills and management abilities. “Boyle’s past experience in the beverage industry accompanied with his extensive background in management sets a fantastic platform for Nutrisoda, as we continue our focus in the food service industry,” said Richard Wilson, President and General Manager of Ardea Beverage Company. “Boyle’s addition to our executive team is very strategic for sales as we continue our strategic roll out.”
Boyle received his Bachelor of Science in Hotel/Restaurant Management Degree at University of Nevada in Las Vegas.
About airforce Nutrisoda: The Nutrisoda product line includes eight unique nutrient-enhanced sparkling beverages, each combining natural fruit flavors, natural coloring, and water filtered four times for extra purity with meaningful levels of key vitamins, minerals and amino acids to deliver functional benefits and crisp, effervescent refreshment.
Just as important as what’s in each can is what’s not. All Nutrisoda varieties – including Immune, Renew, Radiant, Calm, Focus, Flex, Energize and Slender – have zero sugar, zero aspartame, zero sodium, and zero to few calories.
Nutrisodas are available nationwide at select retail stores, fine grocers, Target, national airports, hotels, cruise lines, restaurants, clubs, spa locations, schools, colleges and online. With a strong commitment to social and environmental causes, airforce Nutrisoda is good for you, tastes good, looks good, and does good. Nutrisoda is the Good Soda.
About Ardea Beverage Company: The Ardea Beverage Company is dedicated to the development and marketing of nutrient-enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minnesota.
For more information and to access high-resolution digital photos to accompany this story, please visit www.nutrisoda.com.