BevNET released its 2008 Energy Drink Guide Monday,
and the publication is currently available in both physical and digital formats
This year’s guide showcases 218 brands, and includes 25
brands from the emerging energy shot category. That’s an increase of 37 brands
from the 2007 Buyer’s guide, which reflects the continued growth of the energy
drink category. Beverage companies boasted about $3 billion in energy drink
sales in 2007, up from about $2.5 billion in 2006. That doesn’t include the
energy shot category, which is fast becoming one of the most profitable uses of
space in retail stores.
The digital edition of the 2008 Energy Drink Guide is sponsored by WILD Flavors.