BAWLS Guarana Brand Gets an EXXTRA Bounce!



BAWLS Guarana Brand Gets an EXXTRA Bounce!

Miami, FL – April 22, 2008 – BAWLS just got a lot bouncier! BAWLS Guarana today announced the launch of the newest addition to their product lineup – BAWLS Guarana EXXTRA. Packing 50% EXXTRA caffeine than the original BAWLS Guarana flavor, sugar-free BAWLS EXXTRA offers a powerful boost with a refreshing, guarana-infused taste.

 A reformulation of the brand’s BAWLS Guaranexx flavor, BAWLS EXXTRA is just as crisp and light as its sugar-free predecessor, which won high taste and effectiveness ratings upon its launch. “From a marketing perspective, we decided to offer our customers a more exciting, more energizing option with BAWLS EXXTRA while still keeping a hold of our sugar-free platform,” commented Founder and CEO Hoby Buppert.

Because EXXTRA is made with more guarana than the rest of the BAWLS product line, BAWLS EXXTRA hits the caffeine level of a strong cup of brewed coffee – 96 mg per 10 oz. serving and 150 mg. per 16 oz serving.

Offered in 10 oz. bumped glass bottles and in 16 oz. color-changing cans, BAWLS EXXTRA is now available in stores nationwide.


BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit