TandemRain Innovations to Launch New Line of Products, Sports Rejuvenation with ActivMSM


Washington. (July 18, 2008): TandemRain Innovations unveiled Sports
Rejuvenation™ www.sportsrejuvenation.com,
a new brand of sports drinks and foods, at the IFT Annual Meeting and Food Expo
Saturday, June 28, in New Orleans. 
Sports Rejuvenation is the first line of foods and beverages to feature
ActivMSM™, the beneficial ingredient long recognized for joint health.

Products in the
Sports Rejuvenation brand include Hydra-Flex™, a sport drink featuring ActivMSM
and a proprietary electrolyte matrix, and Cardio Balance™, a beverage that
promotes joint health and helps lower cholesterol.  Both products are available in multiple flavors, and in a
stick pack drink mix.  Additional
flavors and other products are in development.

Innovations specializes in creating functional products, like Sports
Rejuvenation, that provide a benefit to society.  They also develop entirely new products for clients, as well
as add functional ingredients to existing products to make those products
healthier, more nutritious or better for the environment.  Sports Rejuvenation is the first of
many new functional product lines to come from this progressive company.

is produced exclusively for TandemRain Innovations, Inc.


A long-recognized
joint health nutrient, MSM has been clinically shown to reduce inflammation and
protect articular cartilage, and has gained wider acceptance for active
individuals of all ages who want to remain active as they age.  Since joint pain continues to be one of
the most reported health complaints across multiple demographics, the demand
for MSM is expected to grow.  By
formulating MSM into foods and beverages, companies can now provide consumers
with long-term health benefits of MSM without the inconvenience of taking
multiple pills.


innovation company that addresses all areas of the product development cycle
including formulation, testing, manufacturing, packaging, branding, marketing
and distribution. They create innovative new products, and enhance existing
one’s, leveraging functional and exclusive ingredients. Currently, TandemRain
is the exclusive marketer of ActivMSM™, the only GRAS-designated MSM product
available, as well as numerous other beneficial products and ingredients.  http://www.tandemrain.com