Reed’s Inc Expands Virgil’s Cola Line with Introduction of Virgil’s Diet Cola

Reed’s, Inc. (NASDAQ:REED)announced
today that it has launched a new diet version of its Virgil’s cola
line. Virgil’s Diet Real Cola, which is currently offered through
select natural food accounts, is expected to launch nationwide to over
1,000 supermarket accounts. The product is offered in 12 oz long neck
bottles and packaged as a 4-pack.

Virgil’s Real
Diet Cola is a classic cola recipe made naturally using the finest cola
ingredients and contains no artificial sweeteners. The premium diet
cola is infused with tastes from around the world including Kola Nut,
clove bud oil, vanilla, cinnamon, nutmeg, cassia oil, and orange, lemon
and lime oils.

“We are very excited to announce
the addition of our Diet Cola for the Virgil’s brand,” said Christopher
Reed, Founder and CEO of Reed’s, Inc. “Virgil’s Diet Cola expands upon
the Virgil’s cola line which we successfully introduced within the
mainstream marketplace in March of 2008. While currently distributed
through select natural foods accounts, the feedback has been extremely
positive and we look forward to making Virgil’s Diet Cola available to
mainstream supermarket accounts nationwide. We continue to see
significant opportunity to leverage the strength of the Virgil’s brand
name within the natural foods and mainstream channels by offering diet
versions of our popular flavors.”

About Reed‘s, Inc.

Inc. makes the top-selling sodas in natural food markets nationwide,
and is currently selling in 10,500 supermarkets in natural foods and
mainstream. Its six award-winning non-alcoholic Ginger Brews are unique
in the beverage industry, being brewed not manufactured and using fresh
ginger, spices, and fruits in a brewing process that predates
commercial soft drinks. In addition, the Company has acquired the
top-selling root beer line in natural foods, the Virgil’s Root Beer
product line, and the top-selling cola line in natural foods, the China
Cola product line. Other product lines include Reed’s Ginger Candies,
and Reed’s Ginger Ice Creams. Reed’s products are sold through
specialty gourmet and natural food stores, supermarket chains, retail
stores, and restaurants nationwide and in Canada. For more information
about Reed’s, please visit the company’s website at, or call 800-99-REEDS.