Jones Soda releases Tony Hawk Limited-Edition Four-Pack and launches new Under the Cap summer promotion

SEATTLE–(BUSINESS WIRE)–Jones Soda Co. (NASDAQ:JSDA) (TSX VENTURE:JSD) is excited to announce
the release of a new Tony Hawks Boom Boom
HuckJam Limited Edition bottle four-pack
, featuring images that
relate to legendary skateboarder Tony Hawk and the upcoming Tony Hawks
Boom Boom HuckJam presented by T-Mobile®
Sidekick® tour. Along with the limited edition
four-pack, Jones Soda will launch their Under the Cap Text-to-Win
promotion, giving away thousands of Jones Soda prizes.

Jones has been supporting our skate tours
since 1997, so obviously I’m excited to be aligned with them again,
said Tony Hawk. It’s amazing how far we’ve
all come doing what we love.

The Tony Hawks Boom Boom HuckJam four-pack
will be available this summer at retailers across the country and at
The bottles feature four different images, one of which will highlight
the Tony Hawk Foundation supporting recreational programs for youth,
such as the development of public skateboard parks in low-income
communities. These special bottles of Jones
new Under the Cap promotion in which consumers will have an
opportunity to win prizes including myJones (cases of Jones Soda with a
personalized photo on the label) and Tony Hawk HuckJam series
skateboards. Prizes can be won by text-messaging or mailing the code
found under the bottle caps. The promotion will run from June until the
end of the year. The limited edition Tony Hawks
Boom Boom HuckJam four-pack will only be available through the summer.

Were excited to
be reunited with Tony Hawk, a long time friend of the Jones Soda family.
As a sponsor of Tony Hawks Boom Boom HuckJam
presented by T-Mobile® Sidekick®
tour, our Jones Soda Street Team will tour to all event cities around
the country to again connect with our growing core of Jones Soda fans,
said Stephen Jones, CEO of Jones Soda. This
will also be a great opportunity for us to share our new Jones Pure Cane
Cola and Jones Sugar-Free Cola with everyone.

The tour kicks off in San Antonio, Texas, on Friday, July 18, 2008,
and will hit 24 cities throughout the United States, finishing in
Irvine, Calif., on Sunday, August 24, 2008
. Hawks
tour is an event featuring some of the most exciting athletes in the
world in skateboarding, BMX and freestyle Moto-X.

Were excited to
get on the road again this summer to touch base with our Jones Soda fans,
said Frank Barbara, field marketing manager for Jones Soda. It
will be great to catch up with Tony and the action sports community that
embodies the Jones Soda brand.

More information on giveaways and official rules, photos of fans from
the tour, and blogs from Jones staff can be found at

About Tony Hawks Boom Boom HuckJam:

Originating in Las Vegas in 2002, Tony Hawks
Boom Boom HuckJam is the only action sports tour of its kind, featuring
Tony Hawk along with the most exciting athletes from the world of
skateboarding, BMX and freestyle Moto-X. For tour dates go to:

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and
distributes premium beverages under the Jones Soda, Jones Pure Cane
Soda, Jones 24C, Jones Energy, Jones Organics, Jones Naturals and
Whoopass brands and sells through its distribution network in markets
across North America. A leader in the premium soda category, Jones is
known for its variety of flavors and innovative labeling technique that
incorporates always-changing photos sent in from its consumers. Jones
Soda is sold through traditional beverage retailers and everywhere youd
never expect to find a soda. For more information visit