‘Hint Kids’ relaunches with fluoride at 2009 Fancy Food Show


San Francisco, CA (January 2009) – HINT Essence Water has announced that it will re-launch HINT Kids at the 2009 Fancy Food Show taking place from January 18-20th. HINT Kids will offer HINT’s younger fans an easy grab – and – go drink pack, available in three of HINT’s delicious signature flavors; strawberry-kiwi, tropical and watermelon. This new kid-friendly packaged drink is the only responsible flavored beverage containing fluoride, unlike other compromised beverages on the market with hidden calories, sugar or sweeteners.

“We are thrilled to re-launch HINT Kids with fluoride to give younger consumers a healthy beverage that tastes great without sugar, sweeteners or calories.” says founder and CEO of HINT Inc. Kara Goldin.” After seeing countless products focusing on healthy perception instead of healthy reality, we felt obligated to deliver a no-compromises product that addresses the needs of children and their parents. The acceptance of HINT by kids, demonstrates that great taste does not have to go hand in hand with sweetness.”

The 2009 Winter Fancy Food Show is hosted by The National Association for the Specialty Food Trade. It will be taking place at the Moscone Center in San Francisco, CA, and is the premier marketplace for specialty food where retailers, restaurateurs, distributors and others discover innovative, new food and beverage products.

Selected as best flavored water by Health magazine, HINT Essence Water is light, refreshing and never sweet. As a flood of energy drinks and functional beverages blanket the market with reinvented sodas and fruit punches, HINT arrives with a simple solution – water that just tastes better, not sweeter. Natural essences infused into pure water deliver on the promise of HINT’s outstanding packaging – refreshing great taste without all the junk.

About Hint

Hint, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – Hint Essence Water. Launched in 2005, she developed Hint in response to the growing wall of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in 13 delicious flavors including the newest flavors, Hibiscus Vanilla, Watermelon, Honeydew Hibiscus and Blackberry, as well as Mango-Grapefruit, Pomegranate-Tangerine, Lime, Raspberry-Lime, Peppermint, Pear, Tropical Punch, Cucumber and Strawberry Kiwi. Each 16 ounce bottle is $1.79 and can be found in fine grocery stores and retailers all over the United States. www.drinkhint.com.