Sweet Leaf Tea launches 16 oz. aluminum cans and 2 new flavors


October 15, 2009, Austin, Texas-Sweet Leaf Tea Company, one of the nation’s fastest-growing makers of natural, organic beverages, has launched a new line of 16oz. aluminum cans available in six delicious flavors. The new offerings, which include 4 classic Sweet Leaf Tea flavors and two new flavors, will be available to view and sample at the National Association of Convenience Store (NACS) Show, booth #4219, October 20-23, 2009 in Las Vegas, Nevada.

The new offerings of ready-to-drink canned iced teas are available in The Original Sweet Tea, Mint & Honey Green Tea, Peach Iced Tea, Raspberry Iced Tea and two new flavors, Lemon Iced Tea and Citrus Green Tea. All 6 flavors are USDA Certified Organic and remain true to Sweet Leaf Tea’s standard of using high-quality, all-natural ingredients. The two newest flavors, Lemon Iced Tea and Citrus Green Tea, scheduled to launch January 2010, join Sweet Leaf Tea’s best-selling favorites while fulfilling consumer requests for these new selections.

“We are very excited about the launch of our new 16oz. cans in the convenience store channel, ” said Dan Costello, president of Sweet Leaf Tea. “The cans allow us to sell premium products at more affordable prices while making sure our consumers get the same great-tasting, organic iced tea they expect from Sweet Leaf Tea.”

Designed specifically for the convenience store channel, Sweet Leaf Tea’s 16oz. cans are attractively priced for consumers, while maintaining excellent margins for the channel. Sweet Leaf Tea 16oz. aluminum cans have a suggested retail price of $1.29, or $0.99 on promotion.

About Sweet Leaf Tea

Sweet Leaf Tea is one of the fastest-growing beverage companies in the United States. The company was founded in 1998 by Clayton Christopher, then 25, when he couldn’t find a bottle of iced tea that tasted like the delicious, homemade tea his grandmother used to make for him when he was growing up in Beaumont, Texas. Made from all-natural ingredients, including purified water, pure cane sugar and high-quality organic tea leaves, Sweet Leaf Tea is made and brewed based on Clayton’s grandmother’s recipe and technique and is available nationwide. Nestle Waters North America, the number-one bottled water company in the US, is now a partner in Sweet Leaf Tea. www.sweetleaftea.com