With its parent company having over 90 years experience in the beverage industry, San Diego Beverage Group recently entered into the “New Age” beverage category, with Skinny Water as its premier beverage. As a well-respected and established distributor, San Diego Beverage Group will play an integral role in creating opportunities to present Skinny Water to California’s second largest market with San Diego’s population of 1.3 million.
Both Skinny Water and San Diego Beverage Group will focus their efforts on introducing Skinny Water to their current accounts as well as establishing new relationships with outlets including supermarkets, convenience stores, health facilities and spas.
“San Diego Beverage Group understands and embraces “good for you” products. They recognize that Skinny Water is not only great-tasting and good for you, but also see the brand positioned as a complement to the enhanced water category and enabling retailers to bring additional consumers to this segment. Further, Skinny Water is a way for retailers to bring additional consumers to this segment,” says Michael DiOrio, Vice President of DSD Sales (West) for Skinny Nutritional Corp.
The Skinny Water® lineup features six great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), Peach Mango Mandarin (XXX-Detox), and Orange Cranberry Tangerine (Wake Up). Every bottle of Skinny Water® has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, with all natural colors and flavors.
ABOUT SKINNY NUTRITIONAL CORP. Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water. Skinny Water comes in six great tasting flavors that include Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Tea®, and other Skinny branded beverages. For more information, visit www.SkinnyWater.com.