BEVERLY HILLS, Calif. – (Business Wire) Play Beverages, LLC announced today that it is continuing to expand the availability of Playboy Energy Drink through three new distribution agreements in California. In Southern California, Play Beverages will be working with Allied Beverages Inc. of Sylmar and in Northern California, with Mussetter Distribution Inc. of Auburn and Superior Products of Susanville.
Manufactured by CirTran Beverage Corp., Playboy Energy Drink is available in 8.4- and 16-ounce sizes in both regular and sugar free. Introduced through test marketing campaigns in South Florida and California in late 2007, Playboy Energy Drink is also distributed in 11 countries in Europe and the Middle East.
“This is an exciting time for Playboy Energy Drink,” said Robert Nistico, president of Play Beverages. “Consumers across the globe are raving about this product, and 9 out of 10 prefer its taste over that of other energy drinks on the market. Playboy Energy Drink continues to grow in popularity, and we fully expect that in 2010, it will be available in the United States from coast to coast.”
In Southern California, Mr. Nistico said that Allied Beverages – “one of the biggest and best beverage distributors out West” – is taking Playboy Energy Drink to on- and off-premise locations. A full-service delivery distributor and one of the top 25 distributors in the U.S., Allied covers the San Fernando Valley in Los Angeles County, Ventura County, and Southern Santa Barbara County, and serves more than 5,000 retailers including Albertsons®, 7-Eleven®, Ralphs®, Vons®, Circle K®, Bristol Farms®, CVS®, Sav-on®, Costco® and Walmart®.
In Northern California, he said, “Play Beverages contracted with two of the best — Mussetter Distribution and Superior Products — both of which have outstanding reputations developed over many years of service to their customers and their geographic areas.”
Mussetter specializes in what it calls “new age and functional beverages, as well as craft beer and organic spirits.” Mussetter services convenience stores across six counties from Sacramento to Sierra, servicing convenience stores, including 7-Eleven and others, and on- and off-premise locations with well-known products including Miller®, Coors® and Heineken®.
Superior (www.superiorproductsbdev.com) was founded in the 1940s and currently distributes across 13 counties in northern California, serving retailers and on- and off-premise locations.
About Play Beverages
Play Beverages, LLC, a licensee of Playboy Enterprises International, Inc., in conjunction with CirTran Beverage Corporation, a wholly owned subsidiary of CirTran Corporation (OTCBB: CIRC), is responsible for the manufacturing and distribution of Playboy Energy Drink. Launched in September 2007, the branded beverage is available through retail outlets, catalogs and online, among other distribution channels. Play Beverages is headquartered in Los Angeles, with warehousing and distribution based in Hooksett, New Hampshire.