ATLANTA, Feb. 5 /PRNewswire/ — Fashion designers know that the key to a good collection combines the reinvention of ideas with underlying signature qualities, and Evian(R) Natural Spring Water is keeping to these same ideals with the release of the newest addition to its designer collection. Remaining true to tradition, Evian has partnered with internationally acclaimed French designer Jean Paul Gaultier to produce five unique and exclusive creations for 2009, the Evian Haute Couture Bottles by Jean Paul Gaultier.
Following the pure yet bold design of the Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier, the Haute Couture Bottles celebrate the essential through an astonishing and sublime collection by the famous French designer. Expertly crafted at the prestigious House of Baccarat, only five of the Haute Couture Bottles will be released worldwide, with these few exclusive carafes travelling to capital cities around the globe to be exhibited at select locations. To this end, the collection of cylindrical masterpieces will be returned to France in March, where they will be auctioned off to raise money for the RAMSAR convention, whose work to preserve wetlands around the world has been supported by Evian for the past 10 years.
“Jean Paul Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs,” said Lauren Kinelski, Public Relations Manager for Evian North America. “In this regard, Gaultier was the perfect fit for Evian. Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favored drinking waters on earth.”
Both the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier made their global debut to the world in Paris, France during one of the world’s most glamorous events, Paris Fashion Week. Expertly crafted at the esteemed House of Baccarat, only five of the Haute Couture Bottles will be released worldwide.
Just in time for New York’s Fashion Week this February, the Haute Couture “Bubble” Bottle will begin its tour through the most elite of Manhattan’s restaurants, hotels, and retailers. The luxury retailer Bergdorf Goodman will be the first U.S. location to showcase one of these objet d’art for public viewing. Following the debut at Bergdorf Goodman, the bottle will travel to selected upscale hotels and restaurants in Manhattan throughout the month of February, including the Soho Grand Hotel, Buddha Bar and Bagatelle Restaurants.
The Gaultier-designed bottles mark the second annual release of high-fashion creations from Evian. In late 2007, the world’s most luxurious natural spring water similarly launched the Limited Edition Evian Bottle by Christian Lacroix, which quickly became a favored item with the trendsetting crowd. Christian Lacroix also created a series of Haute Couture Bottles to auction off for charity, with the highest bidder going down in the Guinness Books for the most expensive bottle of water ever sold.
About Evian Natural Spring Water
Bottled since 1826, Evian Natural Spring Water is the world’s #1 brand of premium natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.
Today, Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the most premium natural spring water for those, including many of Hollywood’s elite, who like to treat themselves to the very best.