TARGET: )Dig 100 wells
WHEN: ))Saturday March 21st and Sunday March 22nd, the Weekend of World Water Day. In 1992, the UN General Assembly designated March)22 as “World Water Day” to draw international attention to the critical lack of clean, safe drinking water worldwide.
SUPPORTING: )United Nations High Commissioner for Refugees (UNHCR). Founded in 1951, UNHCR )))is one of the largest aid organizations in the world. UNHCR supports more than 30 million ))refugees in 110 countries by fulfilling the most basic needs for survival.
WHO: ))Earth Water International and lululemon athletica. Founded in 2004, Earth Water is a bottled water company that donates 100% of their profits to UNHCR to provide refugees with access to clean drinking water.
WHERE:))Earth Water bottled water will be displayed and sold in select lululemon athletica stores across Western Canada. Each store will have Earth Water representatives available to answer questions about the product & company.
WHAT:)Throughout the weekend, lululemon athletica store educators will be spinning, running and doing yoga, alongside displays of Earth Water, and Earth Water volunteers. For a minimum donation of $2, lululemon customers will receive a bottle of water, with all profits going towards digging 100 wells.
Earth Water founder Kori Chilibeck states – “This is a very important day for [water-related issues]. We believe our product provides individuals with the opportunity to make a positive social impact through conscious consumerism. Earth Water is proud to be supported by lululemon athletica for such a great ethical project and is overwhelmed by the support and enthusiasm displayed by the lululemon team and their guests.”
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live longer, healthier and more fun lives. By creating products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. lululemon athletica was founded in Vancouver, British Columbia in 1998 by Chip Wilson. lululemon athletica is extending into new communities across North America and throughout the world. For more information, visit www.lululemon.com