XYIENCE Rolls Out the Red Carpet for Winners of Couche-Tard Promotion at Montreal UFC

LAS VEGAS, NEV. (April 6, 2009) XYIENCE is kicking off their energy drink brand Xenergy’s entrance into 600 Couche-Tard stores with a promotion that offers Couche-Tard customers a chance to win a VIP experience at UFC 97: Redemption in Montreal later this month. The winners receive tickets to the fight, hotel accommodations and will attend the XYIENCE after fight party as VIPs. They will also be part of an exclusive meet and greet with XYIENCE athlete and UFC fighter Wanderlei Silva. Silva hosts XYIENCE’s post-fight party at Club Opera (32 Rue Sainte-Cathrine Ouest, Montreal) on Saturday, April 18, immediately following the fight. UFC announcer Bruce Buffer is the party’s master of ceremonies.

Also appearing at the Club Opera event are Amber Nichole, former UFC ring girl turned XYIENCE spokesmodel who hosts XYIENCE’s webisode “Tap Into MMA” and UFC cutman and XYIENCE spokesperson and Jacob “Stitch” Duran. Silva and his special guests will walk the red carpet at 12:45 a.m. on April 19 in front of Club Opera.

Couche-Tard is the largest convenience store operator in Canada with a network of more than 2,000 stores in Canada operating under the Mac’s & Couche-Tard brands as well as a considerable presence in the U.S. with more than 3,000 additional stores under the Circle K brand.

“Couche-Tard’s unique micro-marketing merchandising approach is a great fit for Xenergy’s co-branded promotions with the UFC,” explains Gus Prokos, XYIENCE’s vice president of sales for Canada. “It is a leader in its category, and Xenergy’s placement in its stores speaks volumes about the confidence Couche-Tard has in Xenergy’s ability to perform against the competition. We look forward to working closely with Couche-Tard to create distinctive promotions that will enrich the consumers’ shopping experience and strengthen our respective brands.”

Also Saturday, Silva will sign autographs from 1:00 p.m. – 3:00 p.m. in the XYIENCE area of the MMA ZONE, a tented area located in the parking lot of the Bell Centre (1260 rue de la Gauchetière Ouest), the venue for UFC 97. The MMA ZONE is open from 12 p.m. to 5 p.m. and includes prize giveaways, a Xenergy drink sampling, a live broadcast of “Between the Rounds” radio show, and THQ, makers of the “UFC Undisputed” video game will showcase the latest UFC game.

Fans can catch some of the weekend action on Sirius Satellite Radio Channel 98, via special live broadcasts sponsored by XYIENCE on Canadian based Hardcore Sports Radio (www.hardcoresportsradio.com). On Thursday, April 16 and again on Friday, April 17 Gabriel Morency hosts “Sports Rage” at 11:00 p.m. local time.

UFC 97 features middleweight champion Anderson “The Spider” Silva who will be defending his crown against number one contender Thales Leites in the main event. Silva has already defended his title more times than anyone in UFC middleweight history and will battle Brazilian Jiu-Jitsu black belt Leites, winner of five in a row. Also featured in the UFC’s return to Canada is the light heavyweight showdown fans have waited for years to see, as UFC legend Chuck “The Iceman” Liddell squares off against Brazilian superstar Mauricio “Shogun” Rua in what promises to be one of the most explosive bouts of 2009.


XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)

XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.

XYIENCE Supplements

XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.