Celsius Now Available in Roche Bros. Supermarkets Throughout Massachusetts

DELRAY BEACH, Fla.–(BUSINESS WIRE)–Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius®, the Original Calorie Burner, is now available in all Roche Bros. Supermarkets, a leading upscale retailer that prides itself on providing the freshest foods and the unparalleled customer service. With 16 locations throughout Massachusetts, Roche Bros. gives its customers the experience to shop at highest quality specialty stores under one roof.

Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Additional benefits shown when combined with exercise include increased loss of fat mass, increased gain of muscle mass and improved endurance.

Roche Bros. Supermarkets carries four popular flavors, sparkling Orange and Wild Berry and non sparkling Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius displays will be featured in the stores.

According to Arthur Ackles, Director of Marketing of Roche Bros., “We at Roche Bros. are excited to add Celsius to our stores as we continue our commitment to our customers providing a wide selection of new and innovative products. Great tasting, calorie-burning Celsius offers our patrons a healthy alternative to sugary soft drinks and other beverage choices.”

Dick McGee, President of Field Operations of Celsius, says, “We are delighted to become part of the Roche Bros. family, a cornerstone of fresh, upscale supermarket shopping in Massachusetts. We look forward to a long, mutually-beneficial relationship with Roche Bros.”

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius drinks are powered by a proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com