Celsius Now Available in Shaw’s Supermarkets Throughout the Northeast

DELRAY BEACH, Fla.–(BUSINESS WIRE)–Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius®, the original calorie burning beverage, is now available for consumer purchase in 195 Shaw’s Supermarket locations throughout the northeast. Shaw’s is a leading supermarket retailer with a rich history beginning in Portland, Maine more than 130 years ago. With locations in Maine, Massachusetts, New Hampshire, Rhode Island, Connecticut and Vermont, Shaw’s Supermarkets offers the highest quality products with personalized customer care.

Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Additional benefits shown when combined with exercise include increased loss of fat mass, increased gain of muscle mass and improved endurance.

Shaw’s Supermarkets carries three popular Celsius flavors – sparkling Wild Berry, Orange and Green Tea Raspberry Acai. Celsius displays will be featured in the stores.

According to Justin Passut, Shaw’s Category Buyer, “At Shaw’s Supermarkets, where good things are just around the corner, we continue to add great products at exceptional value. Adding Celsius to our stores gives our customers a new high-quality beverage choice.”

Dick McGee, President of Field Operations of Celsius says, “We are thrilled to be available at Shaw’s Supermarkets, a very well-known and respected retailer throughout the Northeast. Shaw’s is the perfect supermarket for us as we broaden our focus and presence in the northeastern states.”

About Shaw’s Supermarkets

Shaw’s New England roots were firmly planted in 1860, when George C. Shaw opened his first store in Portland, Maine. A few years later, another native New Englander, Maynard A. Davis, opened his first ‘Public Markets’ in Brockton and New Bedford Massachusetts. Together, these two men sowed the seeds that would one day become Shaw’s Supermarkets, Inc. And over the past 143 years, our growth can be directly attributed to the ingenuity of these two men and their belief in offering quality products and quality service. Today, Shaw’s Supermarkets continues to thrive, employing approximately 30,000 associates in Maine, Massachusetts, New Hampshire, Rhode Island, Connecticut and Vermont.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.