New Sun Shower Organic Chai Tea Latte


ORLANDO – June 16, 2009 – There is a new healthy and delicious alternative to the same-old coffee and tea beverages. Sun Shower’s™ new organic Chai Tea Latte is sure to capture your attention with its great taste, lower calorie profile and fortified Lifeguard™ nutritional package of vitamins and nutrients.

“Our new Sun Shower™ organic Chai Tea Latte is a truly unique product in the marketplace that consumers will love. Its deliciously indulgent taste, fortified nutritional profile, and lower calorie content versus other leading branded Lattes drove our purchase intent through the roof with consumers,” said Chris New, founder, chairman and CEO of NBI Juiceworks, producers and distributors of Drenchers™ and Sun Shower™ brand products. “Sun Shower™ organic Chai Tea Latte is a great alternative to run-of-the-mill, high calorie, poor nutrition organic and non organic coffee and tea drinks that are offered in stores today.”

Organic Chai Tea Latte is part of the Sun Shower™ Super Blends line of fortified coffee and tea beverages. Each 9.5 ounce bottle contains only 170 calories (25 percent less than leading brands) and features the Lifeguard™ Protection nutritional package which includes:

• Protein – Fuels and repairs muscles and builds strength.

• Vitamin A (antioxidant) – Helps protect your cells by neutralizing free radicals.

• Vitamin E (antioxidant) – Aids your immune system and helps with the formation of red blood cells.

• Zinc (antioxidant) – Helps strengthen immune system and aids in bone and teeth development.

• Organic Non-Fat Milk – Contains no cholesterol, saturated fat or trans-fat.

• Calcium (electrolyte) – Builds strong bones and aids in muscle action.

• Magnesium (electrolyte) – Maintains fluid and acid-base balance in the body and aids in muscle action.

• No added sugar, no preservatives and low in sodium.

The entire Sun Shower™ product line offers consumers customized nutrition along with great taste, plus the Lifeguard™ Protection nutritional package. In addition to organic Super Blends, the line consists of premium 100 percent pure pressed, all natural nectarine juices; all natural 100 percent juice superfood smoothies; all natural 100 percent super juices; and Light ‘N Healthy super juice beverages with only 10 calories per serving. Sun Shower™ products can be found in the produce and chilled dairy/juice section of major retailers.

About NBI Juiceworks

NBI Juiceworks™ (New Beverage Insights Juiceworks™, LLLP), produces and distributes Drenchers™ and Sun Shower™ brand products. Using its exclusive (method of use patent pending) juice extracting and bottle filling process, NBI Juiceworks captures the full flavor, color, and nutrient value of fresh California-grown nectarines in its products. NBI Juiceworks was founded in Orlando, Fla. in 2005 and its executive team has over 150 years of combined management experience in the juice and beverage industry. For more information, visit