Celsius to Be Available at 7-Eleven Stores

DELRAY BEACH, Fla.–(BUSINESS WIRE)–Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius® — the original calorie-burning beverage, will soon be available in mid-August at participating 7-Eleven stores. 7-Eleven, the world’s leader in convenience retailing, operates and franchises more than 5,750 stores in the U.S.

Through this relationship, Celsius is gaining access to a national retailer, and participating 7-Eleven stores can add a product that fits the consumer trend towards healthier, functional beverages. 7-Eleven expects to carry three Celsius flavors in 12-ounce cans – Sparkling Orange, Green Tea Raspberry Acai and Green Tea Peach Mango at participating stores and will display the product in the functional and energy drink section of its refrigerated vaults.

Celsius is scientifically shown to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. When combined with exercise, additional benefits of the product include increased loss of fat mass, increased gain of muscle mass and improved endurance, according to the study published in the Journal of The International Society of Sports Nutrition.

Janice Haley, co-founder of Celsius, says, “7-Eleven represents a significant milestone for Celsius in that it adds distribution with a leader in the convenience channel, increasing the consumers’ access beyond existing channels of grocery, drug, nutritional stores, and gyms. Adding 7-Eleven is advantageous as we broaden our focus and presence on a national level. Celsius should appear with an affordable retail price for functional beverages with a suggested retail price of $1.99.”

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius drinks are powered by a proprietary blend of ingredients, MetaPlus™, which includes green tea with EGCG, ginger, caffeine, calcium, chromium, and B vitamins and vitamin C. Scientifically shown to raise metabolism over a three-hour period, the consumption of Celsius results in a sustained calorie burn while supplying a boost of energy.

Dallas-based 7-Eleven, Inc. operates and franchises some 5,750 7-Eleven stores in the U.S. Globally, it operates, franchises or licenses more than 36,400 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.