SUBWAY Introduces FUZE Fresh Brewed Iced Tea in U.S. Restaurants


MILFORD, Conn., July 6 /PRNewswire/ — The SUBWAY(R) restaurant chain, which has made “Eat Fresh” a way of life for millions of customers around the world by offering submarine sandwiches made fresh to order right before their eyes, now brings the freshly brewed refreshment of FUZE(R) iced tea to its nearly 22,500 restaurants throughout the United States.

FUZE(R) is compatible with the SUBWAY brand’s fresh platform, which provides healthier on-the-go meals that complement busy, active lifestyles. Each FUZE(R) tea contains natural tea antioxidants and provides 10 percent of recommended daily vitamins B3, B5, B6, B12 and C per eight ounce serving.

“FUZE fresh-brewed tea demonstrated excellent results in our extensive consumer and market testing,” said Bill Schettini, Chief Marketing Officer for the SUBWAY(R) chain. “Like our bread, which is baked fresh daily in each restaurant, we will be brewing FUZE throughout the day to bring the delicious taste of freshly brewed tea to our customers. FUZE will provide another refreshing choice for our customers just in time for the hot, summer weather.”

Franchisees in the test markets who have been selling FUZE(R) say customers love having a fresh-brewed iced tea available with their meals, just like they would make it at home.

“I have found that customers really like FUZE(R) because they can taste the difference in a freshly brewed tea,” said Mark Devoto a SUBWAY(R) franchisee with three locations in Massachusetts. “There’s no question; customers tell us we have a product that is better than anyone else has.”

FUZE(R) is a product of the Coca-Cola(R) Company. Markets will serve two tea flavors from five available varieties – Green Tea with Honey Flavor, Unsweetened Tea (black tea), Sweet Tea, Black Tea with Lemon Flavor and Southern Style Sweet Tea. These tea varieties are freshly-brewed throughout the day using customized equipment and specialized holding urns to ensure consistent beverage freshness and quality.

About SUBWAY(R) Restaurants

The SUBWAY(R) restaurant chain is the world’s largest submarine sandwich franchise, with more than 31,000 locations in 90 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY(R) chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY(R) brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2009 edition of Entrepreneur magazine’s “Annual Franchise 500(R)” survey, an honor that the SUBWAY(R) chain has received 16 times in the past 22 years.

For more information about the SUBWAY restaurant chain, please visit SUBWAY is a registered trademark of Doctor’s Associates Inc.