iChill Relaxation Shot Joins Relaxation Trend in the Beverage Market


DALLAS–(BUSINESS WIRE)–As the average workday extends to twelve and fourteen hours and the global economy is still in a downturn, Americans’ stress levels are on the rise. For that reason, Dallas and New Orleans-based entrepreneurs Greg and David Figueroa created the iChill relaxation shot, an entirely new way for people to unwind and relax from the day-to-day grind.

Prior to developing iChill, The Figueroa brothers launched the widely successful Melinda’s Hot Sauce. Now, looking to create something completely original in the beverage industry, the brothers concocted the opposite of an energy shot, the relaxation shot.

Greg Figueroa says, “The market is flooded with energy drinks and shots – sugar-filled, high-calorie, stress inducers. The world is intense enough, why add to it? With iChill, we make it easy for people to unwind in a natural way.”

The iChill shot combines a unique blend of Melatonin, Valerian root, Rose Hips and B vitamins. These all natural ingredients are proven to ease anxiety, curb stress and elevate the drinker’s mood. At only 2 ounces, iChill stands out from other relaxation beverages currently in the market that are usually around 12 to 16 ounces of carbonated fizz. iChill is the only relaxation beverage that is completely calorie, sugar and carbohydrate free.

Blissful Berry flavored iChill Relaxation Shots will be available at 7-11 stores nationwide on August 15, 2009. You can also purchase iChill online in 12-pack cases at www.ichill.com. The shot will retail for $2.99.