Louisiana Slows its Roll as Another Anheuser-Busch Wholesaler Signs On to Distribute drank(TM) Extreme Relaxation(TM) Beverage

HOUSTON and SHREVEPORT, La., Sept. 17 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) has announced a partnership with Eagle Distributing of Shreveport, Inc, to distribute the company’s signature beverage, drank(TM), a 16 oz. lightly-carbonated beverage formulated with melatonin, valerian root and rose hips to help one relax. Under the agreement, Eagle Distributing will bring drank(TM) to stressed-out consumers in nine Louisiana parishes.

Eagle Distributing is a long-standing Anheuser-Busch wholesaler in the Shreveport area and currently provides product to more than 1,000 on- and off- premise accounts including local convenience stores and supermarkets.

“drank(TM) is wildly popular throughout the south and we are excited to add this first-of-its-kind functional beverage to our lineup of category leaders,” said Brad Nichols, President and Owner of Eagle Distributing. “The addition of drank(TM) demonstrates our company’s mission to help the retailers that we serve identify new trends that will generate additional revenue streams. drank(TM) not only offers consumers a functional, non-alcoholic beverage with superior taste, but it has already developed a loyal and rapidly-expanding customer base to ensure our retailers rapid sell-through.”

“Louisiana has been very receptive to adopting drank(TM) as its calming beverage of choice, so much so that we had to expand our distribution and look to a large, local distributor to keep up with the growing demand for our product,” said Peter Bianchi, CEO of Innovative Beverage Group. “Along with its expertise in representing well-known brands that have been around for years, Eagle Distributing has the existing relationships with local retailers that are instrumental in building brands and expanding distribution of a new and innovative product like drank(TM).”

With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.

Eagle Distributing joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll. To reach Eagle Distributing, please call 318-868-2708.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation (TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.