Under the agreement, The Honickman soft drink operations – Canada Dry Delaware Valley and Canada Dry Potomac Corp., will bring the wildly popular beverage to stores in Virginia, Maryland, Washington, D.C., Delaware, Eastern Pennsylvania and Southern New Jersey.
Honickman is one of the nation’s largest privately owned bottlers that bottles and distributes soft drinks and New Age brands. The Canada Dry operations will be adding drank(TM) to its current portfolio of leading New Age and soft drink beverages, including Snapple(TM), Arizona(TM), Glaceau(TM), Canada Dry(R), Sunkist(R), A&W(R), and 7-Up(R), and is distributing in an area stretching from New Jersey to Virginia.
“This major distribution deal, covering several major markets, could not come at a better time,” said Peter Bianchi, CEO of Innovative Beverage Group. “With drank(TM) having recently been featured on Fox News Network, the Tonight Show with Conan O’Brien, and Good Morning America, consumers from across the country are calling our headquarters looking to find their closest retailer. With a massive distributor like Honickman carrying the product, consumers through the mid-Atlantic will now be able to find drank(TM) in scores of locations throughout the region.”
John Taglienti, Vice President of Sales and Marketing for Canada Dry Delaware Valley and Canada Dry Potomac, stated, “After watching drank(TM)’s popularity increase so quickly, we are excited to add this pop-culture phenomenon to our line-up of quality beverages. This original concept is gaining significant consumer acceptance and will become a huge success in all of our markets and a solid profit generator for the retailers.”
With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.
The Honickman Organization joins an extensive and growing roster of regional distributors that have added drank(TM) to their New Age beverage lineup. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter – www.twitter.com/slowyourroll. To reach The Honickman Organization please call 1-800-533-1911.
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well-known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well-known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.