NEWPORT BEACH, CA. Coast Brands Group announced its territory expansion to the Southwest states of Colorado, New Mexico, Kansas, Oklahoma and Texas during the 1st Annual Coast Brands Summit held in Newport Beach. Coast Brands currently offers brand representation services to beverage and consumer packaged goods companies in the Western states of California, Arizona and Nevada with the primary focus of securing DSD Distribution and Chain Authorizations. The Coast Brands Distribution Network is currently comprised of over 30 DSD distributors that together reach over 30,000 retail accounts. Bob Groux, company Founder & CEO, is currently in discussion with an additional 15 to 20 DSD distributors in the Southwest territory that could bring Coast’s retail accounts to over 40,000. “I strongly believe that the type of network that we, at Coast Brands are forming with our DSD Distribution partners is the next generation of distribution services that will shape the way New Age beverage brands reach consumers.”
The benefits for Coast Brands clients, DSD Distribution & Retail partners are abundant. New & existing brands have access to a reliable, contiguous DSD distribution system in their chosen markets while concurrently, Coast Brands, gains retail chain authorizations on their behalf. Cost savings in personnel and introductory fees and speed to market are a plus. DSD Network members secure exclusive contracts with brands which bring authorized chains to the table along with solid introductory incentives and promotional programs. Chains get the distribution coverage for their locations in their entire territory from a reliable network and obtain consistent programs, marketing and promotional support that will drive immediate and sustainable volume.
Three seasoned Regional Sales Managers have been hired to call on Convenience & Gas Chains, Regional Grocery and DSD Distributors in the newly expanded Southwest territory:
Mike Hall, with 30 years experience in the beverage industry, has held sales management & development positions for brands like Coors, Arizona Iced Tea, Hansens and Celsius. Mike has a proven track record in sales and new product introductions and brings with him solid relationships with an extensive roster of buyers and distributors in the Southeast.
Jim Smith, with 28 years of beverage experience, was most recently Vice President of Distributor Development of Fusion Premium Beverage and previously Director of Supermarket Sales of Coca-Cola Enterprises. He is responsible for building successful sales programs and partnerships with numerous DSD distributors and Retail chains on a national and regional level throughout his career.
Mike Schulz has twenty five years of beverage management and sales experience and has held high level sales positions for Dr. Pepper/7-Up, Veryfine, and was a National C-Store manager for Leading Brands calling on 7-Eleven, McLane, among others.
Coast Brands is proud to add these three individuals to its sales team. Their initial target Chain Account list includes Valero, Quick Trip, EZ Mart, Brookshire Brothers, HEB, Albertsons, Central Markets, Tom Thumb, Randalls, Racetrac, Tetco, Homeland Grocery, Reasor’s, and Market Street.
One thing remains the same as the company expands services into the Southwest territory — its mission. Always a top priority, Coast Brands mission is to form mutually beneficial partnerships and assist clients in developing superior programs to support the growth of their brands by utilizing proven industry sales, distribution, and marketing strategies.
About Coast Brands Group, LLC
Coast Brands Group, LLC, located in Newport Beach, California, is the leading brand representation provider for companies looking to establish or expand sales and distribution on the West and Southwest regions of the United States. Its DSD Network will soon represent approximately 45 distributors that together reach over 40,000 retail accounts in California, Arizona, Nevada, Colorado, New Mexico, Kansas, Oklahoma and Texas. Coast Brands is unique in that it represents brands to distributors as well as retailers. Its impressive list of brands/clients include Dad’s Root Beer, New Leaf Teas & Lemonades, HER, Kronik Energy, Celsius and OhYeah!.