Tazo to Unveil Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West

ANAHEIM, Calif.–(BUSINESS WIRE)–Responding to consumer desire for naturally sweetened beverages without the calories*, Tazo is debuting a new line of Tazo® Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West in Anaheim, California March 12 – 14, 2010. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo blends-Passion, Zen and Refresh. Brewed from real tea leaves and botanicals, these new beverages were artfully crafted to provide the perfect balance of the refreshing flavor of tea and the zero-calorie all-natural sweetness of stevia.

Beginning March 12 through March 18, consumers can visit www.tazo.com/zero for a chance to be one of the first to try the new bottled teas-for free. One hundred registered participants will be randomly selected each day to win three coupons good for the flavor of their choice, and one person each day will also win a $100 SpaFinder gift card as a thank you for their trial and participation.

“Our new line of bottled teas provides a first-of-its-kind, enticing option for consumers seeking naturally sweetened tea beverages without the calories,” said Michael DeLaCruz, Tazo manager of Beverage R&D. “We’re certain consumers will enjoy the line and hope they will visit www.tazo.com/zero for a chance to be one of the first to try the refreshing new flavors-Passion, Zen and Refresh.”

Zero Calorie Tazo Passion is a boldly magical blend of tart hibiscus, lemongrass, and rose hips that quench thirst and leave the mind feeling rejuvenated. Zero Calorie Tazo Zen is the perfect balance of green tea, lemongrass and spearmint. If not the path to enlightenment, this harmonious blend certainly points you in the right direction. And Zero Calorie Tazo Refresh is made with rich and intense Pacific Northwest peppermint leaves, piercing spearmint and a pinch of tarragon, providing an invigorating way to refresh the senses.

Beginning April 1, 2010, Tazo® Zero Calorie Naturally Sweetened Bottled Teas will be available at Whole Foods and select natural food retailers nationwide. Each 13.8 fl. oz. bottle will be offered for the suggested retail price of $1.49 – 1.79 U.S. (plus tax if applicable).

*Mintel Tea Report, 2009

About Tazo

Since 1994, Tazo has created more than 100 unique and all-natural tea, fruit and herbal beverages to captivate the senses. Artfully combining herbs and botanicals from 29 countries with the world’s finest real tea leaves, Tazo creates consistently premium-quality, truly memorable flavor experiences. Tazo’s line of premium teas includes loose leaf teas, filterbags, ready-to-drink bottled teas and tea latte concentrates. Available in Starbucks stores and Seattle’s Best Coffee cafés around the globe, Tazo’s premium teas are also available where you buy groceries. Tazo is a part of Starbucks Corporation. For more information, please visit us online at www.tazo.com.