Liquid Lightning rolls out new packaging

New York, NY March 2010 – For many, having good taste is an art form that takes a lifetime to acquire, but for Liquid Lightning, great taste comes naturally. Formulated with 0 Sodium and significantly higher dosages of vitamins and minerals (including 210% of Vitamin C and 1290% of B12), the best tasting energy drink on the market is launching brand new packaging for it’s core products, and will be introducing four brand new mouth-watering flavors in all new formulations early this Summer.

In anticipation of the new packaging and product launches, Liquid Lightning unveils its dramatic 2010 campaign that sets the brand apart from the rest. Comprised of a series of highly stylized photographs that are elegant yet edgy and thoughtfully provocative, the campaign re-enforces Liquid Lightning’s unique positioning in the market as a sophisticated lifestyle product for every man and woman who pursues excellence in everyday life with passion and fervor.

As the only energy drink that is Sodium FREE, Liquid Lightning is also low in sugar, caffeine, and calories (the sugar-free formula has 0 calories and 0 carbs), and its great flavor makes it highly mixable, whether you want to simply enjoy it at its purest form (chilled over ice) or mix up your most extravagant cocktail, Liquid Lightning is tasty to the last drop. The new sleek design of the packaging now makes it a must-have for the fashion and night-life scene.

Liquid Lightning is also expected to introduce four new flavors made with all natural ingredients and added vitamins and minerals. Led by Dr. Erik von Keil, the new formulations maintain the high vitamin concentration but further reduce sugar content, and will incorporate natural fruit juices and sweetener such as Stevia, and Xylitol that actually helps fight cavity.

For further information or to request product samples, please contact, or call 973-831-8150 x 7162.

About Liquid Lightning

Aiming to be the leader in energy drinks by having the best taste and highest quality, combining powerful vitamins and minerals for a supercharged energy boost without the “crash,” Liquid Lightning was designed and formulated with cutting edge thinking, creativity and an unmistakable passion for life.

Liquid Lightning supercharges the body’s natural energy making process, with highly effective main ingredients such as Ribose, Inositol, Panax Ginseng, and high dosage of vitamin C and complex B vitamins with B2, B3, B5, B6 and B12. It is also low in calories and contains 0 sodium.

Liquid Lightning is currently available in both regular and sugar free formulas, in 8.4oz and 16oz sizes, and can be found in over 450 A&P Supermarkets, Waldbaums, and Food Emporiums. 12 or 24 packs of both sizes can also be purchases online at