Jones Soda Co. Strengthens Management Team with the Appointment of William Meissner as Chief Executive Officer

SEATTLE, Apr 07, 2010 — Jones Soda Co. (the Company), a leader in the premium soda category and known for its unique branding and innovative marketing, announced today that the Board of Directors has appointed William R. Meissner as the company’s new President and Chief Executive Officer, effective Friday April 9th, 2010.

Mr. Meissner is a veteran in the beverage industry, and brings to the Company an exceptional track record of brand building and rapid revenue growth, having taken several products from ideation through commercialization. Mr. Meissner served most recently as President of Talking Rain Beverage, a twenty one-year-old, privately held, beverage company. From 2004 to 2008, he was Chief Marketing Officer of Fuze Beverages, a new age category brand leader and division of Coca Cola North America. Prior to that, Mr. Meissner held other senior level positions in the new age beverage category including Brand Director and Director Brand Development with SoBe Beverages, a division of Pepsi Cola North America as well as Vice President Sales and Marketing of the startup venture SoBe Chocolate. Mr. Meissner began his career with Tetra Pak Inc., a private multinational consumer beverage-packaging firm based in Lausanne, Switzerland.

“We’re very excited to offer Bill the leadership of Jones at this critical time. Bill’s disciplined approach to brand and market development, combined with his high energy and entrepreneurial management style, is just what the company needs as we move to capitalize on the great opportunities that we have worked so hard here at Jones to develop over the past several months.” Said Matt Kellogg, Director of Jones Soda.

Mr. Meissner commented “Jones is unquestionably the most exciting brand in beverage today. The company has made difficult yet significant moves over the past two years to prepare itself for a new future of growth and profitability. What you will see going forward, we’re calling Jones 2.0, which is a new version of a great idea that seeks to advance the company’s enterprise value to match its traditionally strong brand value.”

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. (R) markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda(TM), Jones 24C(TM), Jones GABA(R), Jones Organics(TM), Jones Naturals(R) and Whoopass Energy Drink(R) brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information visit,, and